How to Promote Your Brand New Blog Post

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promote-new-blog-post

We’ve all been there before. Hours of doing research, writing, taking pictures and creating that perfect blog post. Something we are so proud of and can’t wait to publish, but then when we do, it only comes up with a few views. 

That can't be right...right? So you madly refresh Google Analytics to find the same dismal amount of views.

What the, what?!

It’s frustrating, but don’t get discouraged. It’s simply not enough to publish your post and wait for the readers to come rolling in. 

Have you heard of the 80/20 rule in blogging? 20% is creation and 80% is promotion. What is the point of writing a post if no one is going to see it, right? 

It’s not a waiting game and you need to push each and every one of your posts to get the most out of it. But sometimes it is hard to know where to start!

Promoting your blog takes a bit of planning and time, but the more you do it the easier it gets. Here are a few of my favorite ways to promote your new blog post.

1. Create Hype

Even before your blog post goes live, you need to create some hype! The idea is to get people excited about your new post. You can do this on social media, older blog post and or send a sneak peek in your email newsletter. 

You can drop hints, post little snippets or quotes from the blog to give your readers a “behind the scenes look” of what’s to come. Get people excited and curious about it, so that when they see the post go live they will eagerly click through to read it.  

Here are two ways you can implement this strategy, 

  1. Try posting on your Facebook page with two different headline options and let your fans choose.
  2. Announce your next blog posts topic and ask your readers what questions they have about that subject. Make them feel like you want this blog post to be specifically for them. 

2. Pack A Punch

This is a little bit of a touchy subject, but make sure that your blog post is worth reading. Your posts need to be high quality and relevant to your targeted reader. Make sure that your posts are easy to read, have proper grammar and punctuation and engaging photos or graphics. 

Try to put yourself in your ideal reader's shoes. Would you want to take the time out of your day to read that blog post? What value would it bring to your life?

Don’t forget to give your post a strong title. A title should be simple and it should already give your readers an idea of what they will get when they click through to read your post. To check if you’ve chosen a strong post, try using the Co-Schedule Headline Analyzer.  

Your post should also be the right length. I recommend at least 400 words and up to 2,500 words. If you are writing a longer post make sure to make your blog post readable by including images, headers, and short paragraphs.

Having a high-quality piece of content will make promoting your post that much easier. 

3. Share on Social Media

Once your blog goes live, one of the best places you can promote it is social media. You can share your post manually but it much less time consuming when you use a scheduler like Buffer or Post Planner. These are two of my favorite social media scheduling tools.  

Here is what post on each platform, 

Twitter- 

On the morning of your post tweet about your new content to encourage your readers to check it out. You can have a series of scheduled tweets that promote your post that week and with Post Planner you can even set the post to repeat once a month to continue to drive traffic back to that post. Adding a photo or video (if you include videos in your posts) as well, since tweets with images or videos tend to get more engagement. 

Facebook Page -

With Facebook’s algorithm it can be tricky to get a lot of engagement from your page, but here is a tip to increase your views. 

Find other common bloggers and make an arrangement to like, comment, and share each other's content. Each engagement that you get on your Facebook post boosts it in Facebook's algorithm and will increase the number of people that see it!

Facebook Groups - 

Did you know that there are tons of Facebook groups specifically created to help you grow your blog? I have one called Blogging Newbs and we have over 13,000 engagement members in our community! On Tuesdays, there is a specific thread where you can share a link to a post that you want to promote and on Thursday’s you can share a link to one of your social media accounts.  

Groups are a great way to connect with like-minded bloggers to get feedback on your content and to help spread the word about your blog. 

Instagram -

Instagram can be incredibly effective depending on your niche. If you are a lifestyle, beauty, food, or fitness blogger make sure you spend some time focusing on developing a presence on Instagram. 

On the day of your new blog post, create an instastory about it, or share a picture and include a call to action to click the link in your bio for the full details. 

And don’t forget the hashtags! On each post, you can use 30 hashtags, and I recommend using all of them. I personally like to post my hashtags in the first comment, but it is ultimately what you prefer. 

Bonus tip: Create an Instagram comment pod. This is a group of bloggers in similar niches that will comment on each other’s feed when each of them has a new post. This will help boost the reach of your Instagram post. 

Pinterest-

Pinterest is the most powerful platform to promote your blog. Pinterest drives an insane amount of traffic and the life span of a pin is MUCH longer than a post on any of the other social media platforms. 

On the day of your post make sure to pin it to your relevant personal boards. Then share it to any group boards that you are a part of. 

I recommend setting up either a Board List on Tailwind or Scheduled Campaign on BoardBooster to quickly share your new post to all of your relevant group boards. 

4. Share Your Post to Your Email List

If you haven’t started building your email list, now is the time! Social media algorithms change, but your email list is the one way you have complete access to your followers. Plus, these followers are often super engaged because they have opted in to hear more from you. 

On the day your post goes live share an email blast to your newsletter subscribers. You can include a summary of the post with the key points you covered, give them a sneak peek of the first 2-3 paragraphs, or share bonus content that is relevant to the topic you covered in your new post.

Related: Why You Need An Email List + How to Start One

5. Make It easy to share

I can’t tell you how many times I’ve gone to share a post on social media, but I can’t find the social sharing icons anywhere. And you know what usually happens? I click away and don’t end up sharing the post! 

Your website should easily allow people to share your content. Include icons and links to social media and place it at the top and bottom of the pages.

To make it even easier add click to tweet links. For your click to tweets choose short excerpts from your post that you think are the most powerful or quotable. Some people at the time they are reading it, might feel the importance and need to share it and giving them this quick option would make the best out of that moment. 

6. Support from Other Bloggers

Remember how earlier in the post I mentioned creating a pact on Facebook with other bloggers or joining a comment pod on Instagram? The blogging community is a close group of people who help each other out. Once you find your niche and group, begin collaborating with other bloggers so to expose yourself to their audience. 

The blogging world is a world of collaboration, not competition and is very much based on the code of “you scratch my back, I’ll scratch yours.” Connecting with other bloggers is a great way to make new friends and help your blog flourish. 

7. Recurring Promotions

Even if your blog post went live a few days ago, don’t feel like you need to stop promoting it. One of the most common mistakes that I see with new bloggers is that they share their post once and think they are done.

If you are concerned that you will seem repetitive or bore your followers, don’t worry! Because of the social media algorithms, not everyone will see each of your posts. By re-sharing your content up are allowing more of your followers to see your helpful content. 

Now, this needs to be done within reason. You don’t want to share the same post every day, but once a month or so is totally okay! 

8. Interlinking

Most likely on your blog, you have 3-5 categories that you frequently write about, and chances are your new blog post is similar to other posts you’ve written before. Try linking your new blog post up in those posts that are already getting views. This will also help decrease your bounce rate! 

Here are some ways to incorporate these links in your other post, 

  1. Link to your post in the body of the text
  2. Add a "Related: Your post title goes here" after you talk about a topic that is relevant to your new post. It would look something like this, "Related: How to Efficiently Write Blog Posts"
  3. At the end of your blog post have a list of post that are on the same topics and say something like, "You May Also Like..." or "Also read..." See the bottom of this post for an example. 

Remember, blogging doesn’t just end after you write and post. Continue to share and promote your content to maximize the impact of each post. Which of these tips are you going to try first?

You May Also Like, 

  1. How To Start A Blog With SiteGround

  2. 10 Things to Do Before You Launch Your Blog

  3. 8 Ways To Make Your Blog Posts More Readable

  4. How To Use Pinterest To Grow Your Blog

How to Efficiently Write Blog Posts

How to efficiently write blog posts

Do you ever sit down to write your next blog post with a million ideas, so ready to share your thoughts with the world, and then you put your fingers on the keys and nothing? 

Or maybe it is a long in-cohesive brain dump that only makes sense to you?

When I first started blogging far too often did I get stuck in one of these situations. It wasn’t until I developed a method and a system for my posts that I was able to efficiently write my blog posts.

Perfecting your blogging process can be done with discipline. It is easy to get distracted or maybe you are stumped on where to start. Then suddenly blogging can become more of a chore rather than something that should be fun. 

Here are a few quick tips: 

Always have a notepad with you or have an ongoing note in your phone. Here you can store blog post ideas, quotes, or topics that will inspire you when it comes down to writing your next post. This will help you stay organized when it comes to creating a series or a flow between each week's blog posts. Whenever you have an idea, don’t forget to jot it down. 

In addition to being organized with your ideas and inspiration, be organized with your writing time too. Depending on how much content you want to put out each week and the amount of time you have to work you can schedule your time in two different ways. 

  1. Schedule time to write for your blog every day or every other day. Maybe for you, it is thirty minutes because the kids wake up in the morning or an hour during naptime. You can set the time, just try to be consistent with it. 
  2. Your second option is to batch your writing. This is what I personally do. Instead of writing a little bit each day, I set aside a larger window of time, usually on Saturday, to knock out all of my blog content for the week. This helps me “get in the zone” and I seem to crank out the information more quickly. 

Having a specific schedule to do your work is best rather than only writing when you feel like it. Just write! If you work best in a busy place, like in your nearest coffee shop, then go there to write.

If you are the type of person who is more productive in a quiet space, then get to work in your home office. My favorite time to write is late at night when my hubby and little boy are asleep. I feel like I have no other responsibilities so that is when my creative juices get flowing. 

Here are the steps I like to follow to efficiently write my blog posts, while still creating valuable and relevant content. 

1. Decide on a topic

First of all, you need to decide on a topic to blog about. Grab your notebook for ideas that you’ve written down throughout the week. 

Also, take a look at your past posts and see which ones had the most comments, shares or engagement. Expand on those topics or consider turning that post into a series.  

You can even ask your followers on social media or on your email list. This can be a fun interactive way to know what your readers want to learn more about and how you can best serve them.

efficiently-write-blog-posts

2. Make a summary

After selecting your topic, you need to make a summary of what you want to achieve in that blog. Ideally, after reading your post you want to be able to take your reader from point A to point B, meaning you want to solve one problem or answer one specific question for your reader. 

Example #1

For example, let’s say you are a food blogger and your targeted reader is stay at home moms. You know that your readers what quick healthy meals for their family so in your post you are going share a five-ingredient recipe that can be prepared in thirty minutes or less. 

This takes your reader from the problem of, “I don’t have a lot of time, and I need to make something quick and yummy for dinner” to “Oh, this recipe looks good. I’ll start boiling the water.” 

See what I mean? You solved a specific problem for that mom. 

Example #2

Or maybe you are like me and run a more technical blog that has a lot of tutorials. One of the most common questions I get is, “How do I start a blog?” I am asked this almost daily via email or in my Facebook group, so I put together a step-by-step post that takes my reader from, “How do I start a blog?” to a fully set up self-hosted site.  

Try to hone in on one specific topic or problem that you want to cover in each post. 
To start, make a quick break down of everything you want to include in your post. Ask yourself what you want your reader to take away after reading the post. Think about the end result you want to your reader to be able to achieve after reading through your content. 

At this point don’t worry about the format or style, just note down everything you want to include, that way all your ideas are flowing and not held back. You can write these on the same notebook you write down your ideas on. During this step, I usually open up a blank google doc and do a brain dump.

Once you have your ideas on paper then create an outline for your post.

efficiently-write-blog-posts

3. Choose your format

Now that you have the basic groundwork of what your post will be about, decide on a format or a layout that would best suit it. Pick one that clearly relays the information you are putting in. Depending on your subject, you might need more area to post photos, or have a graph, or having a simple layout for your paragraphs. 

For example in my post How To Create Pinterest Graphics with Canva, I have detailed steps, so there are lots of photos to guide the reader through the process. This format works very well if you are doing a tutorial with lots of steps. 

Other posts don’t need step-by-step instructions, so you can include images to liven up the text. Like for example my post, Eight Ways To Make Your Blog More Readable. I have images to break up the text, but the are there more so to make things look pretty than to help the reader understand.  

efficiently-write-blog-posts

4. Start with a bang

Picking the right title is very important. The title is one of the main reasons why a viewer will click through to read your post. Remember the key problem we talked about in step #2? You can mention that problem in the title. 

Your title can be serious or humorous, it all depends on your personality and what you want to convey. It’s truly a skill to make great titles that catch people’s attention. If you are having a hard time coming up with a strong title try using the Co-schedule Headline Analyzer to help you determine how strong your title is. 

The beginning of your post should reel the reader in. You can include a great photo, a quote or even a personal story that ties into your blog post

efficiently-write-blog-posts

5. Follow through

Now it’s time to write your blog, which will be much easier because you have an outline of what you want to cover. Start filling in the spaces on your outline. Try “free writing”. This just means to keep on writing and to get all your ideas down before even editing or even checking the grammar or spelling.

I’ve found that if I try to make it perfect the first time around I just type myself in a circle. I am able to write much more quickly if I know I can go back and edit once I am finished. 

This technique can also make your blog sound more relaxed and genuine because it sounds more conversational. When you are done free writing, editing becomes easier and you can go back and do the necessary changes and proofread your blog a couple of times till you are satisfied.

I always proof my blog posts with the free version of Grammarly and read through it one last time to make sure that everything flows.

efficiently-write-blog-posts

At the end of your blog, make sure to make the message of your blog clear and something that the reader will take away and value after they have read it. As a bonus, you can end your post with a freebie like a content upgrade, or similar posts that the reader may be interested in. This will give your reader more time to get to know you by either joining your email list or reading more of your content. 

Speaking of which…

If you want to grow your blog this year, grab my swipe file full of my favorite free resources for bloggers! 

How To Create Pinterest Graphics With Canva

Create Pinterest Graphics With Canva

As a blogger and entrepreneur, you need to stay up to date on the best ways to market yourself or your brand. This includes having an active social media or online presence. People are naturally very visual, which means that you need to have a great arsenal of photos and graphics that must capture your audience’s interest.

This doesn’t mean though that you need to shell out a lot of cash to get the latest camera or editing software. There are many possibilities and tools online that will help you achieve the look of your brand. One of these tools is Canva.

Canva is a free online editing program that helps you create beautiful graphics that you can apply to your brand. I love to create Pinterest graphics with Canva. You can even save templates to speed up your creations! I'm not affiliated with Canva in anyway, it is is just an incredibly useful tool, so I am going to walk you step-by-step on how to create Pinterest graphics with Canva. 

First of all, you need to sign up for a Canva account. Ready? Let’s get started!

I highly recommend doing a rough sketch of what you imagine your graphic to look like or find inspiration on the internet. Always be loyal to your brand and make sure to incorporate your existing fonts and colors. This makes your graphics stand out and helps people to recognize your content.

So let’s start by creating a graphic from scratch.

When you open Canva, you will see this section on the top.

Create Pinterest Graphics With Canva

Select the format that is optimized for your desired platform. For example, if you want to make a graphic specifically for Facebook, go ahead and use the Facebook Post option. If you want to make one for Instagram, then it would be best if you pick the Social Media option since Instagram works best with square sized photos. If you want to use your own dimensions, you can click on the Use Custom Dimensions on the upper right corner.

Create Pinterest Graphics With Canva

Since we are learning how to make a graphic for Pinterest, click on the + MORE option on the right. Under the Social Media Posts section, you will see a Pinterest Graphic option. This should be the best size for a Pinterest post, which is vertical and tall.

Create Pinterest Graphics With Canva

After clicking, you will see your blank canvas which should look like this.

Create Pinterest Graphics With Canva

Oh the exciting possibilities you have with a blank canvas! Let’s start by picking our background. You can use your own photos by clicking on the Uploads tab on the left side of the screen. Here you can locate and upload your desired photo.

Create Pinterest Graphics With Canva

You also have the option of picking a ready made layout if you find something that you already like. Just choose from the Layout tab on the left. 

Create Pinterest Graphics With Canva

If you want to be able to customize your graphics, then you can select from Canva’s wide variety of images. Click on the Elements tab on the left side of your screen and then select Free Photos. Also note that there are features on Canva that can be purchased, but if you’re starting out, you can absolutely stick with the free options!

Create Pinterest Graphics With Canva

Select an image that would not only match your brand or theme, but choose one that would relate to your blog post. For example, if you’re going to write about a recipe, then think of picking an image of kitchen tools or a kitchen counter.

You can search for a specific photo by typing in keywords in the search tab on the left.

Create Pinterest Graphics With Canva

Let’s proceed on making a blog post about inspirational women entrepreneurs. Let’s name it “10 Inspiring Women Entrepreneurs.” Search for the perfect image and make sure the scale more or less will fill up your blank canvas.

Click on the image thumbnail you want to use and it will instantly come up on your blank canvas.

Create Pinterest Graphics With Canva

Click on the little circles on either corner of the image to adjust the size. You can even rotate it if you like by clicking the circular arrow below the image. As you resize your image, you will sometimes see vertical or horizontal lines, sometimes even both. This means that your image is centered. Use this as a guide.

Create Pinterest Graphics With Canva

Now it’s time for your font. Sometimes the background image you pick is clean enough that you can just directly type your title in, but sometimes it’s much better if your words stand out even more. You can do so by fading your background image slightly. You can do this by clicking on the image and adjusting the transparency on the upper right corner.

Create Pinterest Graphics With Canva

Or you can also add in a screen to be the background of your words. Start by clicking the Elements tab and then selecting Shapes. Here you will find many shapes. Let’s pick out the square. Click on it and it will automatically load to your canvas.

Just like the background image you can adjust the transparency using the button on the upper right corner and adjust the size by clicking on the little circles on the corners or the square shape. You can also change the color of your screen by clicking on the square colored icon on the upper left side. Let’s use a light gray.

Create Pinterest Graphics With Canva

Now that you have your background all set, it’s time to select your fonts. Pick a font that is easy to read. Since most of the Pinterest users browse using their mobile devices, it is best to keep your font clean and simple.

Click on the Text icon on the left side of the page. Here you will find a selection of different fonts. Once again, pick one that will match your brand and theme. Click on the font you want and it will automatically appear on the canvas.

Create Pinterest Graphics With Canva

To edit your text click on each line, highlight the text and type in the words. You also can edit the size and the color of your font by using the  bar on the top of your screen. 

Create Pinterest Graphics With Canva

Once you are satisfied with your design…CONGRATULATIONS! You’ve made your first graphic on Canva!

Don’t forget to save your work to your computer by clicking on the Download button on the right upper corner. You have the choice of saving it as a PNG or a JPG file. 

If you’re planning on using this style for your future graphics, your layout is instantly saved as a template for you to edit later on. How cool is that?! Canva has so much to offer and is one of my favorite online tools. 

Want to know some of my other favorite online tools? Head over to my resources page and check them out! 

8 Ways To Make Your Blog Posts More Readable

To run a successful blog, it takes more than just writing great content and posting it on your site. You need to have a plan to catch your reader’s attention.

If you’ve been blogging for a while you may have heard that 20% is about creation and 80% is about marketing and guys, it is true! There are many ways you can market your blog, but one of the most important ways to keep your readers around it to make sure that your blog posts are easily readable. Not sure what that means? Keep reading!  

How many times have you clicked on a pin on Pinterest, just to quickly navigate away because all there was, was a glaring mass of text? You may not have realized it at the moment, but chunky blocks of text are one of the quickest turn offs for a reader.

If your blog post isn’t optimized for readability, your bounce rates will go through the roof and many people won’t take the time to read your thoughtful post. Like many things in life, you need to put your blog post in a pretty package to draw in more attention and that means making your blog post easy to read. Here are 10 ways to make your blog posts more readable.

1. Adjust the Font Size and Style

Adjusting the font doesn’t just make your blog easier to read, it also sets a mood. It’s said that fonts can affect the reader’s mood while reading the blog, similar to how colors also affect your disposition. One thing for sure is that the font you pick has to be readable. If you want to emphasize the title or a phrase, consider making it bold, underlining it, making it bigger, making it italic or changing the color. 

Having these changes in the text will help readers skim your posts and stay engaged. 

2. Add Graphics or Images

Depending on your blog topic, adding photos and graphics may make the blog more interesting and understandable. For example, if your blog is about food or your latest travel destination, then adding photos would best. If you’re talking about business, Infographics would be the way to go. 

I personally add a photo every few paragraphs to break up the text and give my readers something pretty to look at before moving on to the rest of the post. If you are a food blogger, lifestyle blogger or fashion blogger, incorporate different angles or shots that are relevant to your post in between your text. 

3. Use Short Paragraphs

Remember everything you learned in junior high about the perfect five sentence paragraph? Yeah, throw that out the window. Keep your paragraphs short and to the point. 

You can even have a just one line of text. Short paragraphs are easier to read. 

4. Use Bullet Points

On that same note, consider implementing bullet points into your post. Pick out key points and bullet them. This works especially well if you are recommending a variety of products or if you are explaining steps to a process. You also can number your posts. Like this post, for example, is broken up by numbers one through ten. 

5. Consider the Length of Your Blog

A good blog doesn’t have to be super long. I have found that around 8,000 - 2,000 words works best for me, but this may have some variation based on your niche (I recommend that your blog posts are at least 400-500 words). This way I still can give value and get my message across but it isn’t a novel. 

People are busy and oftentimes don’t have 30-minutes to sit down and read a blog post. Most will skim through your post to read the key points. If you have a big topic you want to cover, consider breaking it into smaller posts and having a series on that topic. I, for example, have done a few different series on my blog, one about how to make money blogging and the other about the foundations of email marketing.  

6. Have A Simple Layout and Design

Making your layout and page design simple and coherent with your theme and branding is very important. It makes everything come together and not cluttered. You maybe to put a patterned background, ads or other bells and whistles, but keep it simple. Make sure to also choose a font that is easy to read and stick to black or dark gray text. 

7. Keep to Your Style of Writing

If you are running a blog, stick to the style of writing that feels natural to you. Writing the way you want to and the way you always have doesn’t just show your personality, but it also makes your reader feel comfortable and is familiar to them. If you are implementing SEO be careful to not excessively use your keyword or use sentences that sound robotic or out of place.  

8. Have One Message

You don’t have the teach the entire topic in order to have a helpful post, instead focus on taking your reader from point A to point B. Think of where they are at now and what you want them to be able to do, or know or bake by the time they finish reading your post. Actionable content that they can follow along with is best! 

10 Things to Do Before You Launch Your Blog

Ready to start a blog?! Make sure you do these ten things first. | how to start a blog | blogging tips | blogger | wordpress |

Congratulations! You probably have decided or considered starting your own blog. It’s scary and exciting at the same time, but anything worth doing in life should be, right? 

Blogging is a great way to share your knowledge to other people, to inspire them and to have a creative outlet. As a mom, it has been so rewarding to be able to use my blog to connect with likeminded women, share my talents and make friends. Starting a blog has been one of my favorite things ever! 

Blogging is also a great way to earn and to be an entrepreneur with little investment upfront. You can work from your own home and be able to work at your own pace. Perfect for mamas like us!

For your blog to become successful, it will take a lot of time and dedication. It is not an overnight success sort of thing, but don’t worry!

Here are ten things you need to do before you launch your blog.

1. Decide what you want to blog about

What are you passionate about? What are you interested in? What can you talk about hours on end? These are questions you should ask yourself before deciding on a niche for your blog.

It doesn’t have to be something popular like food or fashion. You shouldn't copy a successful blogger you admire. You should blog about a topic that means something to you, no matter how different your idea may be. 

2. Study your market

In any business, you should know who your market is and understand what they want. Yes, some may argue that a blog is something that you start first and foremost for yourself and that statement may be right, but why stop there? 

If you want you can earn a steady income from blogging and profit from your passion. There’s nothing better than doing something you love while earning from it at the same time. 

Learn what your target market wants and what they need.

Ask yourself if there is something you can offer them that others haven’t?

How can you reach out to these people and how can you get their attention?

3. Create a business strategy

You need a plan to get your blog off the ground. You can’t just launch your blog and hope that it will gain some momentum. You need a strategy!

Make a list of what you need to do before launching and in the first few months before launching. Then after launching your blog, continue making these plans as you execute your first set of plans. In blogging, you always need to look forward and to always learn new ways to grow your business. 

4. Create your branding and theme

Once you’ve got all the planning down, it’s time for the fun part and deciding the look of your brand. Choose a name that best describes your blog. It doesn’t have to be complicated. It could be straight to the point or you can even use your own name. Then check to see if the domain name is available. 

Decide what colors, styles, themes and the overall feeling of your blog. You have to be consistent with this so that your blog will look whole and professional. Stick to it

5. Build your website

You don’t have to hire someone to build your website. You can teach yourself to use a website host. I’ve personally had or have worked on blogs on Blogger, WordPress.com, WordPress.org, Wix, Shopify and SquareSpace. For the most part, they are all user-friendly and there are tons of resources online that will help you customize your site! 

I personally recommend doing a blog on WordPress.org. It gives you more customization and is very inexpensive to start. I have a full tutorial on how you can set up your blog on WordPress.org over here. 

6. Optimize your social media

As a blogger, social media is a must! Have a plan and idea of what you want to post on these platforms. If your blog relies a lot on images then it would be good to focus on Instagram and Pinterest for example. Find out which kind of social media platform is popular in your country. These could be Facebook, Twitter, and even YouTube. Learn how to properly use each platform for your business. 

In the beginning, I recommend doing two things. 

  1. Saving the names on each social channel that corresponds with your blog. So for example, my blog is Moms Make Cents so I saved the twitter handle @momsmakecents. 
  2. Choose which TWO platforms you want to focus on. If you try to be present on all of the platforms when you are starting out, you will get overwhelmed fast! For all bloggers, I recommend using Pinterest and then depending on your niche choose between Facebook or Instagram. 

7. Collaborate and connect

Even before launching your blog, start making connections with other bloggers in your niche. Follow them on social media, reply to one of their emails or leave a thoughtful comment on your blog. This is a great way to build friendships and connect. Warming up your contacts first will increase their receptiveness of requests for participation in roundups, sharing your content and collaborating in the future.  

Not all bloggers will want to connect and that is 100% okay! We all have a ton going on. Just remember to be genuine. Overall, the blogging community is very friendly and is built on the mentality of collaboration over competition. 

8. Create hype and do promotions

You know your target market, so start creating hype and get their attention. Build your presence on social media so you will have a group of loyal followers before you even launch your blog! 

One to two weeks before your launch make your blog reveal feel like a big event. Share sneak peeks of your content, what you are working on behind the scenes. You can also create an opt-in or freebie so you can start building your email list before your launch! 

9. Write your posts

Think of your blog as a new boutique launching in your city. If you showed up and they only had one outfit you’d be a little disappointed right? Same with your blog.

When a reader comes to your blog they need more than one post to look at. 

I recommend having five posts up on your blog before you launch. This will encourage the reader to stick around longer. Also, make sure that you have written an about me page and have a place where readers can contact you. 

10. Have a friend review your blog

Between all the hard work and busy schedules before your launch, it’s a good idea to take a break and talk to a friend or relative about your progress. Have them take a look at your blog with a pair of fresh eyes. They may spot a typo or a broken link that you might now have caught!  

Don’t be afraid to share those first posts! It can be nerve-wracking but the best way to learn is to do!

Now that you are ready, head over to this post where I show you how to set up your blog in 10 minutes or less!