7 Types of Emails You Can Send to Your Email List

Start your email list and you're asking "Now what in the world am I supposed to send?!” I totally remember having that same feeling when I began to grow my list. Here are seven different types of email you can send to your list. | email marketing | welcome series | list building |

If you’ve been following along with our email marketing series you’ve got your list set up, but you might be thinking, “Now what in the world am I supposed to send?!” I totally remember having that same feeling when I began to grow my list. I had this wonderful bunch of people that had willingly chosen to be on my list and to hear from me, but suddenly I was speechless!

Feel the same way? Then here are seven types of email your can send to your list.

If you missed the first parts of the email marketing series you can catch up on them here.

  1. Why You Need An Email List + How to Start One

  2. MailChimp vs. ConvertKit

  3. The Beginner's Guide to ConvertKit

When you are a blogger or an online entrepreneur, your email list is sacred. Your subscribers will come from opt-ins or sign up forms that you have on your site. Having these emails is the first step to growing your business, but it’s not just enough to have a lot of emails.

You need to nurture these and convert them into loyal followers and customers. This is a direct line to your reader and what you send them can either make them lifelong fans or a lost opportunity.

1. Welcome Email

A welcome email should be immediately sent when a person subscribes to you or signs up to an opt-in. You can include a greeting and thank you note for trusting you with their email. You can also include a short description of who you are and what you set out to do with your website or blog. Keep it light, friendly and fun. Let them know there are only great things to come in your business relationship.

This email will be set up to be sent out automatically when someone subscribes to your list or opts in for a content upgrade.

2. Announcements and What’s New

It’s always good to keep your subscriber up to date with the latest promos, new blog posts, life changing events or launching new products. Update them on what’s new in your blog and website. You don’t always have to sell things on this email. It can be also a way to keep people excited and interested in seeing that there is always something new.

Send this out as a “Broadcast” if you are using ConvertKit or a Campaign if you are on MailChimp.

types-of-emails-to-send-to-list

3. Product

This can be an email about a new product or service you are launching. It can also be a showcase of your previous products that have had great reviews. Here you can give your reader a more in depth look at your product.

Focus on either a single item or a collection so that you can place enough information about it without turning off the reader. Offering too many products at one go can be overwhelming.

This can be sent as a “Broadcast” if you are using ConvertKit or a Campaign if you are on MailChimp or it can be an automated email series that is sent out when the reader completes as specific action (ex. opting in for a certain content upgrade).

4. Survey/Getting to Know You

Get to know your readers by asking them to answer surveys or questions about themselves. It doesn’t have to be something personal. It could be product preferences, their reviews or what they would like to see next on your blog. This will help you in knowing what you can offer them next. This doesn’t just help you in your market research; it forms a personal connection between you and the subscriber.

Offer an incentive for those that fill out the survey, like a coupon code with a discount on your product or a drawing for a free gift card!

5. Newsletter

A newsletter is what most think of when you are planning to write to your list. Make this fun, informative and interesting. Set a schedule for when you email your list. It can be weekly, bi-weekly or monthly, see what your readers are most responsive too. However, I don’t recommend sending a newsletter more than once a week. This will make your unsubscribe rates much higher.

6. Giveaways and Freebies

Everyone likes to get free things! Hold giveaways or offer freebies to keep your clients excited. Giveaways are great because they have the potential to go viral and can really maximize exposure to your blog or products.

This is also a way to get them to try your product or service. If they are satisfied and impressed with you, then they would feel more comfortable with you and trust your capabilities enough to actually pay for it when the time comes.

Sending additional freebies or bonus content will help you retain your subscribers!

types-of-emails-to-send-to-list

7. Thank You

A thank you, email is a must to send out. You can send them a thank you email for purchasing, subscribing, and giving you feedback and other forms of interaction. This shows that they are either interested or invested in your business. Let them know that your relationship is important and that you want it to grow.

A thank you email can be implemented three ways,

  1. Set up through email automation so it is immediately sent out once they complete a certain action (ex. make a purchase, fill out a survey etc.)
  2. You can send a personalized email after someone makes a purchase. This is appreciated for purchases of higher priced or custom items.
  3. You can send out an email broadcast to your subscribers thanking them for participating or sticking through a time with more emails than normal.

For example, after one of my recent launches I sent out twenty-five free stock photos to those on my list as a thank you for supporting me during my launch. I received numerous emails thanking me for sharing these free photos with them and the personalized touch impressed many of my subscribers.

Never underestimate the power of email marketing! Many bloggers account a high percentage of their income begin directly linked to their email list. Take the time to create opt-ins, write a welcome series and start by writing these seven types of emails you can send to your list.

Do you have an email list? What have your subscribers been most responsive to?

The Beginner's Guide to ConvertKit

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This tutorial was so helpful. I signed up for ConvertKit and I wasn't sure where to start. She covers it all, ConvertKit forms, sequences, automation and tags. Plus, she even shows you how to import your subscribers from MailChimp! 

I’ll admit when I switched to ConvertKit I was confused. Like, “I signed up, now what?” There were all these new features and terms that I wasn’t familiar with, so instead of leaving you in the dark, I thought I would break it down for you! So here is my beginner's guide to ConvertKit.

ConvertKit is an email service provider built specifically for bloggers. It helps you keep track of the activities and statistics on your site, it follows through with all your email marketing and it helps you grow your email list. 

No matter which plan you choose, you get the same amazing features. The amount you pay is based on the number of subscribers you have and unlike many other email service providers, you aren’t charged for the same subscriber twice.

Home Screen

Now, let’s do a walk through on each of the features that ConvertKit offers and how you can take advantage of them. After you have signed up and logged in, you will be taken to your homepage where the first thing you see is sort of like a graph under subscribers.

This tells you how many subscribers you’ve gotten within a specific day, how many total in a week, in a month and since you’ve started using ConvertKit. 

Each bar on the graph has different colors. If you hover over each, you will be able to see how many subscribers opted into that content upgrade or lead magnet that day. Off the bat, this is already so helpful! When I was on MailChimp it was so hard to track who was joining each list. 

Forms

On the upper left corner of the homepage and below the subscribers section, you can make forms and see all the forms you have made. Forms can be embedded anywhere on your website and this is where someone visiting your website can type in their email to either subscribe to your newsletter, receive a content upgrade, get a coupon code, etc.  

You can customize each form’s colors and styles to match your brand. You can also program it to do specific actions once that person hits that button. 

Sequences

The next tab above is Sequences. This is where you can start making the email sequences for these forms and landing pages. You can program these sequences to send out emails all throughout a specific period of time starting from when a person signed up and subscribed.

These emails are automatically sent out and each is highly customizable. You can specify what date, what time and even leave out some subscribers you don’t want that email to be sent to. 

Think of the sequences as every action has a reaction. If a person fills out a form, you can set it up so that will be a trigger for another sequence of emails to be sent that is related to that first form. A subscriber can also be tagged for another sequence of emails if they download a certain link or fill out another form. The options are endless!

Sequences are an amazing way to continually make contact with your reader without having to constantly be writing newsletters. This builds a rapport with your reader and allows them to get to know you and your blog without additional effort on your end. 

Broadcasts

In addition to Sequences, there are Broadcasts. This is an email blast that you can choose to send to all your subscribers or to a specific list of people that you are targeting. Like sequences, you can schedule this to be sent out on a certain time and date as well. You can also specifically design these broadcasts’ colors, styles, and format. 

Subscribers

After broadcasts is the subscriber’s tab. The subscribers tab is a rundown of your entire email list and their specific groups. These groups are defined by tags. Tagging certain subscribers can automatically triggers ConvertKit to send them a certain sequence of emails that they would most likely be interested in or can save them in a tag (group) of people you know are interested in a certain product or type of content.

When you make a sequence, you can specify which tags, meaning which people, will receive that series of emails. One subscriber can have more than one tag that is manually assigned by you or automatically assigned based on their activity. 

Automations

The last tab in ConvertKit is Automations. Automations are certain rules that you apply to your email sequences. When an event or a trigger happens, like if someone subscribes, gets tagged, clicks on a link, etc, an action happens in return. The set up is really easy to understand and you are basically planning the cause and effect. Each automation is also customizable.

These automation features are seriously GOLD! This is what sold me on switching to ConvertKit. I knew that I could supply my email subscribers with much more targeted information if I took advantage of this. 

My favorite automation is adding someone to a tag or sequence when the click on a link. That way in an email you can ask what they are interested in and based on which link they click you can automatically subscribe them to a relevant sequence of emails. 

Another way to use the automation feature is when you are promoting your own products or affiliate products. You can add an automation so when someone clicks on the link to your product (or affiliate product) they are added to an “interested” list.

Because they clicked they expressed at least some level of interest in the product so you can send them through a follow-up sequence about that topic or a funnel for your product. So cool, right?!

Need To Get Your Hands On These Dreamy Features?

I feel you. The automation section had me drooling. Here's how to get started!

  1. Click here to head to the ConvertKit homepage
  2. Click "Get Started"
  3. Choose your list size
  4. Enter your information to finish setting up your account

Adding Subscribers From MailChimp To ConvertKit

If you are on MailChimp and want to switch (like I was) here are the steps you need to follow to switch over. I thought it would be super hard, but it really isn’t too bad. 

1. Import your MailChimp lists to a CSV file
        a. Login to MailChimp and click on the "Lists" tab
        b. Click on the list you want to export
        c. Click "Export List

2. Go to the Subscribers tab in ConvertKit and click “Import Subscribers”
3. Select what tag or
form your want the new subscribers to be added to
4. Upload your CSV file and click “Import Subscribers” again.


Your subscribers are now added to your ConvertKit account! 

Don’t forget to switch out your MailChimp opt-in forms for your new ConvertKit ones! 

Just grab the code from each of your ConvertKit forms and replace that code where your MailChimp code used to be. Easy-peasy!

ConvertKit makes it so easy for you to do email marketing on your own. It an essential tool for bloggers. It is literally a tool that pays for itself because it is so much more effective than the other email marketing services out there. 

Which ConvertKit feature are you going to try first?

MailChimp vs. ConvertKit

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I wish I had just started with ConvertKit in the beginning! The features are so much better. I am able to send my reader what they actually want to read. Plus, I'm not being double billed like when I was on Mailchimp. So glad I read this comparison of MailChimp vs. ConvertKit. 

Being a blogger or having an online business has limitations when it comes to marketing. Doing business purely online has some advantages and disadvantages compared to having a physical store. It doesn’t mean though that you don’t have a great number of possibilities to do some creative marketing strategies. 

You can take advantage of many forms of online marketing, like social media, websites, promotions, ads and much more. One of the most important forms of online marketing though is through email marketing. Some may not see this as their top priority but once you dive into your business more, the more you see it as a great tool to reach out to more customers and build a loyal relationship. I have tried two different email service providers for my blog so I am giving you the run down of MailChimp vs. ConvertKit. 

MailChimp Pros & Cons

Email marketing can be implemented through tools such as MailChimp. It is a simple to use tool that will get you started in growing your email list. If you are new to the industry and have only about two thousand subscribers, MailChimp offers their services for free if you have less than 2,000 subscribers (however there are some limitations, like no automation). 

MailChimp Versus ConvertKit

If you want automation or have a bigger following then, you be charged a monthly fee. The more subscribers you have the more you will have to pay. One of MailChimp’s glaring flaws is how they count subscribers. Let’s say a subscriber already signed up for one of your opt-ins, and then he or she decides to sign up for an additional opt-in on your site. Even if they are using the same email, MailChimp will treat that person as a new subscriber and charge you again. Seems pretty unfair, doesn’t it? 

Upfront, MailChimp doesn’t seem that pricey compared to other email marketing programs, but because of this, you may find that you are paying as much or more since the are double dipping on your subscribers. 

 MailChimp’s services are limited especially if you are really getting serious with your email marketing. This is where ConvertKit comes in.

Why ConvertKit?

ConvertKit is not as well known as MailChimp, but it is definitely starting to get the popularity vote amongst big name bloggers. It’s a bit more expensive than MailChimp, but the flexibility and the features you can use are well worth it. 

First, ConvertKit does not charge you again for the same email in multiple subscriptions or opt-ins. At least on that note, you are sure you can save. ConvertKit works much more effectively than MailChimp, with more ways to get creative and be more specific to each of your subscribers with how and what to market to them. 

I initially started with MailChimp but a couple of months ago I made the switch to ConvertKit. I honestly could never go back now. 

7 Reasons why you need to switch from MailChimp to ConvertKit:

1. Statistics/Analytics

Unlike MailChimp, ConvertKit gives you detailed analytics of what is going on with your subscribers. It is to know and study these numbers. These statistics show exactly which lead magnets, subscriptions, newsletters and other opt-ins you use on your site are doing well and which ones aren't. It also shows you the number of visitors, subscribers, and conversions for each form on your website. 

ConvertKit is also a subscriber based system, not a list based system so you don't have to worry about subscribers being double (or triple) counted. 


2. Customizable Forms

ConvertKit offers simple designs that are customizable to the basics like color, font, call to action, buttons and more. You can customize the style and how it will appear on your blog. You can choose it to be in-line, modal or slide in. It’s basic and does its job well for those who don’t need something fancy. 

3. Sequences

One of the best things about ConvertKit is their sequences feature. This is when you send a specifically timed and sequenced email to your subscribers based on what they signed up for. These are automated so all you have to do is to program it and watch it do its job. It’s great not to have to think about following up or taking the next step for each group of subscribers all the time! It lets you customize the send dates, send times and even to exclude specific subscribers.

4. Opt-in Forms

ConvertKit's opt-in forms have a much more pleasing aesthetic. They are easy to customize and look more professional on your site. I noticed a significant increase in opt-ins when I made the switch. I think this is because the opt-in boxes within my posts are more eye catching and make it easier for the reader to submit their information. 

For example, here is the opt-in box for my free Pinterest course Pinterest Primer. Doesn't it look nice? 😉

5. Resend Emails

It can happen that some people subscribe but not follow through. Let’s face it; sometimes your email might just go unnoticed or unopened. ConvertKit identifies which emails haven’t been opened and can resend them. Wait at least a few days before resending so you don't appear spammy. This is a great tool especially to follow up for those very important emails. 

6. Tagging

Tagging is one of the best features in ConvertKit that is a HUGE step ahead of MailChimp. MailChimp only lets you segregate your subscribers by list, but ConvertKit lets you tag per subscriber or per list and customizes it to cater to what each of them like or what you think they would be interested in. 

This way you won’t miss an opportunity in offering your subscribers on multiple lists something new and you won’t be offering them something they wouldn’t want to be offered. 

The tagging feature was huge for me when I launched my course. I was able to tag people that clicked on the link to my sales page, those that had opt-ed into Pinterest related freebies on my site and even those that weren’t interested in hearing about the launch. That strategy alone helped me save dozens of subscribers! 

7. Automation

Emailing your subscribers can take up a lot of time, especially when you have thousands of them! That’s why ConvertKit’s automated rules are a lifesaver. If a subscriber does a specific action, then it will trigger another action. Kind of like the Newton’s Third Law of every action gets a reaction. 

My favorite way to use automation is to trigger a sequence when someone clicks on a link. So, if for example, someone clicks the link to my sales page, but does not buy, I can send them through a sequence that talks about the topic and provide more value. Because the clicked I know they have some level of interest in the course so this is a great way to retarget them. 

There are many more ways to take advantage of ConvertKit. There are more features that you can explore and apply to your new or already growing online business. They have an excellent customer service and will help you have a smooth transaction if you decide to move to ConvertKit. 

Why You Need An Email List + How to Start One

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Why You Need An Email List + How to Start One

In all kinds of relationships in life, it should be a two-way street in order for that relationship to grow and be the best it can be. I scratch your back and you scratch mine. It’s built on mutual understanding and trust with one another. It’s these two qualities that build healthy personal relationships, friendships and of course business relations. 

The most successful bloggers or online businesses take the time and effort to get to know their audience and build a repertoire. You have your loyal followers. They read all your blogs and they like all your posts. They are essential to the popularity of your blog, but if you turn them into loyal subscribers then they are essential to the prosperity of your blog. Doing this will not only increase your credibility, but it will definitely increase your sales. 

That is why you need an email list and the right time to do this is now. An email list is a collection of emails of your subscribers that you have acquired from your blog. They are the ones that are really invested and want to learn more or get more from you. They simply love who you are and what you do. 

Why You Need An Email List + How to Start One

How do you get the emails?

You can either use opt-ins or lead magnets. This is an exchange for something free for a person’s email. You could offer,

Whatever you would like to offer them, make sure it is something you think your audience needs. If it isn’t then you will see little to none people signing up. You have to know your target audience and offer them something very valuable. Use catchy titles and get creative with your opt-ins.

Once you get their emails, this is the time to have a mini celebration and to get those ideas going! Getting their emails means you can start building that relationship we have been talking about. That is why it is so important to treat these emails with care.

Don’t just send them anything you want. It needs to be a steady exchange between you and your subscriber. You can’t just bombard them with emails telling them what they should buy. In fact, the less your emails seem like a sales pitch the better. 

Why You Need An Email List + How to Start One

What to do once they opt-in

1. Send them a welcome email. - Thank them for subscribing, include their opt-in and let them know what they can expect from you. 

2. Let them get to know you -  Next, you can email them about who you are. Tell them little details about you that would make them trust you more. You can also share your story as a blogger and what your goals are for your blog. Doing so makes you seem more human and sincere. Your audience will feel closer to you.

You can also ask them to share a little about themselves, that way you will also get to know them more, what they need and what they want from the relationship. Ask them what they think about your blog and treat it as constructive criticism. 

3. Send valuable content -  Continue to send them content that is relevant to the topic they opted in for. This can be your weekly newsletter, supplemental content or freebies just for your email subscribers. 

4. Introduce your paid products/services - Once you  know each other a little better, you can now slowly offer them what you are selling. Remember, don’t make it sound like a sales pitch! You need to always offer them something free and valuable in your email. It could be as simple as advice, tips, what the latest is on your blog and other kinds of newsletters you can come up with. 

Remember! It is also good to send emails in between that offer them exclusive items. This will help your retention rate! You can give discounts to your product or affiliate links, exclusive content or freebies. Or give a sneak peek at a new blog series, ebooks or online courses that you will be launching. If you keep them posted on all the new and exciting things on your blog, the more you encourage them to participate.

Always answer your emails and offer them help. Like I said, you need to nurture your relationship and part of that is to keep in touch and be someone they can turn to when they have an inquiry, problems or even questions. This will make them feel closer to you and when that time comes when you need help from them, they will most probably return the favor. 

Why You Need An Email List + How to Start One

Email service providers

Now it sounds like having an email list is a lot of work. Well, it is! Luckily we have email marketing services that we can use to do most of the leg work for us!

1. MailChimp - MailChimp is one of the most popular email service providers. They offer a free account when you have 2,000 or less subscribers and with limited features (does not include automation). If you sign up for a paid account, you pay more but the amount depends on how much subscribers you have. 

2. ConvertKit - I personally switched from MailChimp to ConvertKit. If you plan on incorporating email marketing into your blog or business that you go with ConvertKit. Its features are much more robust. You are able to tag and segment subscribers so they are only seeing content relevant to what they opted in for. I have found ConvertKit to be well worth it! (P.S. Checkout my comparison of MailChimp vs. ConvertKit and which might be the best for you). 

Having an email list is like an investment. It takes time and smart decisions to be able to earn from it. Not just earning more money but earning a faithful following that will only show more and more of its value as time passes. 

Tax Tips For Bloggers

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Tax Tips for Bloggers

“I’m excited to do my taxes!” said no one...ever. Now before you shrug and look away, let’s remind ourselves why we need to do our taxes for our business. First of all, it is required. No, you can’t escape it if you want to run your business legally, you need to face it. 

If you are in any kind of business, you are obligated to contribute to your country and pay your taxes. In our case as bloggers, we are considered as self-employed. We are entrepreneurs and we are our own bosses. To be able to pay taxes as a blogger, you would need to have a blogging income of at least $400 a year. Any less than $400 dollars then you can’t be officially called a business.

The good news about this is that you are eligible to get tax deductibles! This means that any form of expenses that is related to your business are deducted from your gross income and you will only pay taxes on your net income. 

Now you can’t just say that everything you’ve spent this entire time is for your business. You need proof to back that up, which we will talk about later below. These are a few examples of what will qualify as tax deductibles.

Tax tips for bloggers

Tax Deductions

1. Supplies and Equipment

Anything you purchased for your home office is tax deductible. Items such as printers, office supplies, craft supplies and even software can be counted. Furniture, computers, mobile phones, and cameras are included as well.

2. Professional Fees

If you decide to hire an assistant, lawyer or an accountant (which would definitely be a big help to do your taxes if you have money to spare), their professional fees are tax deductible. Whoever you have paid to help manage or grow your blog. 

3. Travel and Transportation    

If you’re one of the lucky ones who get to travel for their business, then these are tax deductible as well. 

4. Advertising and Marketing Kits

Everything you paid for that involves marketing will be tax deductible. This includes freebies, giveaways, calling cards, posters, website fees, maintenance and other items. This is a mix of hard and soft copy marketing tools.

5. Home Office and Utilities

The rent space, realty taxes and utilities in your home office is eligible as well. Things like air conditioning, electricity, phone bill, internet bill, water, etc. are included. However, note that not the entirety of these are counted. Only the portion of your home that is exclusively dedicated to your business.

6. Ebooks and Courses

Your journey to be a better blogger might also include taking blogging courses. Whether they are online or on site, if they are related to your business then they are tax deductible too. 

These examples are just a few ways to get back the money you had invested into your business. It’s important to know these because these deductions can save you a ton of money! 

To be able to file your taxes properly and accurately, you would need to do some planning, some research, and lot of discipline. Here are some tips to help you with your taxes as pain and stress-free as possible.

Tax tips for bloggers

Tax Organization

1. Keep All your Receipts

Keeping receipts can be bothersome. Remembering to keep them can be annoying, but you have to do it! Just do it! All your receipts from business coffee meetings to purchasing paperclips, you need to file them. Make a copy of each of them and file them to make them last longer. These will all be needed when the time comes for you to make your annual report.

2. Start Doing your Taxes Now

Everything done last minute is always done haphazard. Of all things to do right and precisely, it should be your taxes. Start slowly throughout the year by compiling papers, files and knowing which expenses can have possible deductions. If you keep this habit then you won’t have any panic attacks when tax season arrives. 

3. Hire a Professional

If and only if you have money to spare, by all means, hire a lawyer or an accountant. Either you can hire them to do all your taxes every time, or hire them to teach you how to do your taxes. If you feel more secure if you hire a professional then why not. 

There are basically two ways to organize your taxes. You can do it the traditional way with folders, boxes, staplers etc, or do it digitally. Personally, I would go digital since this is quicker, cheaper in the long run and it won’t take up too much space in your home office. 

Tax Tips for Bloggers

Accounting Programs

There are many online programs that you can look into and see which one works best for you. Some of these are:

1. Freshbooks

Freshbooks is specifically made for service-based businesses. You can keep your financial records and invoices on this online program. 

2. Webexpenses  

Webexpenses is a cloud-based software that you can work on with any browser and mobile device. That means you can access your expenses and information wherever you go. 

3. Wave

Wave is specifically for small businesses. You can do your accounting records here as well as invoices and payments.

4. Expensify

Expensify helps you make and submit your expense reports in real time. They emphasize on saving you more time in doing the paperwork for you. 

Blogging is a lot of fun and your profits can be great when done right, but bottom line is that it is a business. If you want to be a professional blogger then treat it like a business and be responsible for all the requirements.

Take time to associate yourself with the formalities, the legal terms and the different ways to make your taxes easier to do. Once you get used to it, you can file all your receipts with your eyes closed. 

Also read, 

How To Set A Budget As A Freelancer