How To Use A Free Email Course To Build Your Email List And Make Sales On Autopilot

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How to Use a Free Email Course to Grow your Email List and Make Sales on Autopilot

Making connections is one of the most important parts of your business. 

If you want to make money from your blog first you need to connect with your audience. It doesn’t matter if you are selling your own products, affiliate products, ad space, sponsored posts you name it.

In order to be successful before selling anything, you need to sell yourself. 

People need to know, like, and trust you before they are going to take the leap and take your advice or purchase your product. 

This type of relationship needs to be nurtured through time and personal communication. 

Marketing yourself and your brand to the right people, in the most efficient way possible is what you should focus on when you dive into your online business, and here is why. If you are anything like me you are most likely that you are doing this all on your own. You are most likely a one woman (or man) show. 

You have a limited amount of time and resources. You are only one person, right? 

That means that you can’t market to everyone under the sun. That would take too much time and is not very effective. So, you need to focus on your target market, but where do you start?

One of the most effective ways to concentrate and find out who our target market is is through an email list. An email list is your personal (and very precious) collection of possible customers or clients.

These are the people who signed up for something on your website. It may be they downloaded a freebie, signed up for an opt-in, subscribed to your newsletters, or they could have signed up for an email course. This is generally the first step for you to get that very important connection.

Free email courses are a great way to get the ball rolling. Since it is free, people are most likely to sign up out of curiosity or with the interest to get to know you better or the topic that you have to offer, especially since it is at no risk to them.

This is a way for a reader to get to know you better and for you to establish your expertise in an area. It is a great way for you to give your reader a ton of valuable information which will then help them begin to know, like, and trust you. 

Email courses can also be used as a sales funnel. You start with a wide “cold” audience, that has little knowledge about you or your site. Then as they go through the series of email lessons they will get to know you better. 

Some won’t stick around or not like you, but that is 100% okay. That is why it is called a funnel. It is taking that wider audience and narrowing it down to those that truly are your target market. These are the ones who will purchase whatever you may be pitching at the end of your email course, whether it is a paid course, an affiliate product or even a service you offer.

A free email course is a great way for you to grow your email list. I’ve had over 3,000 students go through my free course Pinterest Primer. But, it is also a way for you to keep on earning for a long period of time without having to do much after the initial setup. 

Here are 4 things to remember when creating your free email course:

1. Understand who your target market is

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Before planning anything, you need to know who you want to attract for your email course. It’s very easy to stretch yourself too thin when it comes to marketing yourself out there. 

There’s a reason why people “shoot for the moon” and not “shoot for the entire galaxy”. You need to focus on one destination, one community and it’s even easier if you think about it as focusing on one type of person. This is commonly referred to as your “avatar.” 

Determining who this person is would make your choices in making your email course much simpler and clearer. 

Try giving this avatar a name, or even find a picture online of someone that represents your avatar. It sounds a bit strange at first, but the more specific you are the more successful you can be! List where they like to shop, what they like to read, how many kids they have, if they are married, etc. 

All of these things that you now know about your avatar will help you as your write your email series. 

2. What does your target market need?

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A good businessman would ask themselves, “What do I have to offer?”, but a great entrepreneur would ask first, “What do they want that I can offer?”. The big difference is considering your follower's needs and wants to come up with your business strategy. Without asking this question, you might end up wasting your time in offering something that no one even wants. 

So what does your target market want? You can get some ideas by monitoring what are your most popular posts or what posts on social media get the most engagement.

Once you’ve narrowed down a topic, you can then decide on what your free email course should be. But remember the free course topic should be relevant to whatever product or service you are pitching at the end of the course.

3. Create great content

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Now that you know what your readers want, it’s time to create your email course. Planning out the series of emails you will be sending out should be simple and fun. Each day's lesson should take about 15 minutes to complete. Whether you are having them read an email or watch a video keep it short and sweet. 

Your reader is looking for “quick wins,” or things that the can implement now that will help them get results. End each lesson with a call to action encouraging them to apply what you’ve just taught in the lesson. 

For an email course usually, I will send five days of lessons followed by 2-4 emails that promote a special offer just for those that go through the course. Generally,  an email course or challenge will last between four to seven days.  

The first two emails will be full of value and really build up your reader's trust. By day three you will continue to provide high-value content, but you and start to hint at your offer. Days four and five will be more value-based content and day six you can start to do the “hard pitch” of your product. After nearly a week of interaction, you customer is much more likely to purchase from you because they know you. 

4. Use an email service provider

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Don’t get overwhelmed! I swear this is going to be easy. Creating an email course takes a bit of effort up front, but once you have a strong system going it becomes an income stream that can be very passive. 

Setting up your email course with an email service provider is absolutely necessary. I use ConvertKit for all of my email marketing. ConvertKit is a platform that is very easy to understand but has much more advanced capabilities. You can check out my beginners guide here.

In ConvertKit, you would set up your email course as a Sequence. 

Once you have your course set up with your email service provider you are ready to go! You can stop at this point, or continue reading for a couple bonus ideas. 

Bonus Idea #1

One of the benefits of evergreen courses or products is also one of its challenges. It is always available. Because it will still be there the next day people don’t feel the urgency to act. 

There are two things that increase conversions. Urgency and scarcity. 

If your course is evergreen there is a good chance that you aren’t capping off the number of registrants so scarcity doesn’t work for you, but creating urgency can be a gold mine. 

But how can you create urgency for a product that is literally always there? ...By including a limited time offer. 

This could be a discount, added bonuses, or anything of additional value to your potential customer. 

I use Deadline Funnel to create my evergreen timers. This tool tracks a subscriber all the way through my email course funnel and creates a timeline unique to them and when they signed up. It is connected with ConvertKit so it completely automates it for me. 

They have built in timers that you can use in your email or on your sales page and it will track their exact timer even if they switch devices or internet connections. Cool, huh? 

Authenticity is super important using urgency to increase your funnel conversions. Usually, Deadline Funnel only offers a two-week free trial, but for readers of Moms Make Cents you can get a month free trial when you use this link. 

I personally have noticed a huge increase in conversions since I started using Deadline Funnel. 

Bonus Idea #2

When someone opts into your email course instead of a regular page send them to a tripwire page. If you don’t know what a tripwire is, don’t worry, we’ll be diving into that next week, but here are the basics. 

A tripwire is a limited time offer for a product that is presented immediately after a user subscribes for an opt-in. Now you may be thinking this is counter-intuitive, after all, wasn’t this whole post about using your course as a funnel to warm up your reader? But no, and here’s why. 

Your tripwire will be something very inexpensive, usually between $7-$47 and it needs to be a “no-brainer” choice for your audience to purchase. Generally, this will be because it is at a significant discount for a very limited time, or is an offer that they literally can only access when they are on that page. 

Tripwires are an important part of your funnel because it gets your new subscriber in the habit of buying from you. As they go through your less expensive introductory offer and have a positive experience, when you offer another product to them later they will be more likely to purchase from you, because they know that your paid products are amazing! 

I won’t give too much away, but get started on writing your email course and next week check out the post all about tripwires! 

And if you want to see my email course funnel in action enter your info below and I’ll send you the lessons for my free course, Pinterest Primer. 

Why I chose Teachable to host my online course.

This post may contain affiliate links

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Have you thought about teaching an online course?

In the last year, online courses have taken the blogging world by storm!

Creating your own digital products is one of my favorite ways to monetize your blog. But, I’ll be honest when you think about creating a course it can be intimidating. 

One of the main things that held me back was the tech stuff. I am okay with basic technical things but throw code at me and my walls go up!

That’s why I chose Teachable to host my online course because it makes things so dang simple. 

When I started Moms Make Cents, I knew that creating an online course was going to be one of my top ways to create an income through my blog.

I spent hours pouring over the internet trying to decide where to host my course. I considered things like, ease of use, price, scalability, and aesthetics and ultimately landed with Teachable and it is a choice that I have never regretted. 

If you are planning on creating an online course too here are some of the reasons why I chose teachable to host my online course. 

1. Ease of use

Teachable is VERY user-friendly. If you are a little (or a lot) technophobic it is incredibly easy to upload your content onto the Teachable platform, monitor your student's activity etc. If you can run a blog running Teachable will be very easy for you. 

The interface for creating modules is quite intuitive and clean. 

2. Scalability

If you are a dreamer like me you probably have big goals for your online course. I knew that I wanted to eventually have hundreds of students and managing them on a private page or a password protected page on my site just wasn’t going to cut it. 

Teachable makes it effortless to monitor an individual student's activity and email all of your students with updates. 

3. Professionalism

Teachable is the gold standard for online courses.

When someone sees a course hosted on Teachable it seems more legitimate. People are more familiar with the platform and as much as I hate to say it, “everyone is doing it.” 

A similar example that I frequently encounter is with payment processors. You’ve heard of PayPal before, right? What about Square, Stripe, Venmo, Due, or Payline.

Chances are if you had the choice between PayPal or one of the other options you would pick PayPal because you are familiar with it and trust the company. That is the same way with Teachable. People know that they also have a well-respected platform backing their purchase. 

Plus, their sites landing pages and student portals look incredibly professional to both your prospective students and those that are enrolled. So you can look super put together even though you aren't techy.

4. Price

When I first launched my course I opted to start with Teachable’s free plan and scale up from there. With the free plan, there is no monthly fee. Period. You only pay a 10% fee when someone buys your course. If you are starting out this could be a great option for you if you are just testing how responsive your audience will be and you can upgrade later as your enrollments increase. 

Eventually, I was getting enough sales that I would save more by upgrading to their basic plan. The basic plan is $39 a month and includes tons of additional dreamy features like built in affiliates, the ability to drip course content, and offer coupon codes. 

5. Affiliates

Having an affiliate program can be a HUGE component of your marketing strategy for your online course. By reaching out to those in your industry or offering your students the opportunity to be affiliates for your program you can reach a much larger audience. 

When I chose Teachable to host my online course I loved that it had the affiliate program built it. It makes things so much easier (can you tell that I am all about tools that make running a business easier) and they will even process the affiliate payouts for you on their basic plan. You literally activate your student as an affiliate, then they can go out and promote, making you passive sales and you don’t even have to do anything! 

6. Drip Content

This is a super cool feature that I’ve recently fallen head over heels for. There are a few different ways that you can implement the drip feature for your online course. 

  1.  Let’s say that you have been pre-selling your online course and you want to give your students access to the first two modules and then one module each week after that. You can set it up in Teachable to drip out these modules at different times. This makes pre-selling a breeze. 
  2. Another way to implement Teachable’s drip feature is to use it for a free course that is a funnel for your paid course. If you aren’t familiar with funnels it is basically a way for your prospective customer to warm up to you and get to know you before you pitch your product or service. 

Hosting a free course is a great way to do that because it builds the prospects trust in you and is an opportunity for you to show your expertise in the area. 

You can set it up to drip out one lesson each day to a student when they enroll in your free course. It seriously is AMAZING! 

7. Integrations

Having integrations with other software providers is super important. It was a top priority for me to have my online course provider have an integration with my email service provider. 

When I originally launched my first course I was still on MailChimp and I had an integration set up with Teachable. Since then I switched to ConvertKit and I am able to have someone automatically added to a tag when they enroll in one of my free or paid course. It is seriously HEAVEN! 

When you have your student added to a tag or a sequence you can follow up with them to touch base with how they are doing in the course, send them supplemental information or even share your upsell opportunity with them. 

8. Joint Venture Opportunities

A joint venture is when you collaborate with another blogger or course creator. Teachable allows you to set up “co-authors” which can receive a certain portion of the sales of your course.

This is a necessity if you want to bundle products with other course creators, do a joint venture webinar, or if you co-create a course with someone. This is seriously such a headache to figure out if you are trying to figure it out on your own, but Teachable knocks it out of the park again with another, “set it, and forget it” feature. 

9. Unlimited Courses and The Ability To Duplicate Courses

Now you may be thinking, “I only have a couple course ideas, why would I need unlimited courses? And duplicating courses? What’s the point?”

Well, let me tell you. As of right now, I have four main courses on Teachable, my free Pinterest course, Pinterest Primer, my premium Pinterest course - Pinterest to Profits, and then two mini-courses, Return on Pinvestment (Promoted Pins) and Pinterest Manager Prep. 

However, for each of the courses, I have multiple copies with different settings. 

  1. Let’s say, for example, you have an email funnel and when someone goes through your funnel they are able to get bonus content, but only if they buy during a certain period of time. You could duplicate your original course and then bundle a few other products or resources as your incentive to buy now. Cool, huh? 
  2. Or if you are doing a product launch, and you want the users that clicked on the sales page link in your email, but didn’t buy, get an extension with a special payment plan option. You wouldn’t want that payment plan option to be on your main sales page, so you can duplicate the course and then change the payment settings to have a four-month payment plan. The opportunities are seriously endless!

The duplicate courses aren’t “published” so when someone goes to your main Teachable school they wouldn’t be able to see all the of the variations. They would only have access if you gave them a specific link. 

So why did I choose Teachable to host my online course? 

  • It is so easy to use. If you are even a little bit technophobic, Teachable is going to be such a relief to you. Everything is straightforward and laid out intuitively. 
  • The features are incredible. There is so much that you can do on this one platform!
  • It makes hosting an online course a breeze! It is completely scalable, you have your affiliate program built in (plus, they can automatically do your payouts for you!), and you can have a stylish sales page up in less than an hour. 

I’m so glad that I got started with Teachable for my online courses. 

My online courses have made my blog thousands of dollars and significantly grown my email list. 

P.S. Teachable is hosting a FREE online summit May 15-19 all about how to grow your following! There will be guest experts like Melyssa Griffin, Pat Flynn and Kimra Luna. I know I am going to be glued to my computer screen all week.

If you want to join me click here to save your spot! 

Fundamentals Of SEO For Bloggers

Google "Spiders" crawling your site so you need to leave "breadcrumbs..." what?! If this sounds like another language, or maybe a twisted fairytale, save yourself the future headache and click through now! Implementing SEO on your blog can bring in TONS of organic traffic to your site if you implement it correctly. Make sure to check out the fundamentals of SEO for bloggers, so you don't miss out! 

The last time you searched something on Google, can you remember how many “results" came up?

While writing this post I decide to do a search to see how many it would pull in. I searched for “pizza place” (note to self, don’t write while hungry), and it pulled up 233,000,000 results! 

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Think about that! That is almost a quarter of a BILLION different sites Google could have chosen to show me. So how does it decide which are the most relevant?

SEO, or Search Engine Optimization, is a strategy to get your website at the top of the list and to be easily seen when someone types in a specific topic in a search engine such as Google, Yahoo or Bing. 

Sound too technical? It's okay, I'm going to break the fundamentals of SEO for bloggers. 

Google has these little things called “spiders” that “crawl” your website looking for clues for what you are talking about on that page. 

If this is your first time thinking about SEO you may be like, “what is this woman talking about?!” but I promise, stick with me and it will make sense! 

Google has to have these clues that will help them identify what you pages contain the most relevant information, so there are strategic practices for where to include keywords for your post. 

Now we are going to dig into how to choose the best keywords and where to put those keywords in order to maximize your SEO.

These are eight ways to practice good SEO:

Choose Strong Keywords

First and foremost, you need to know your keywords. These are words that people would most probably search for when they want to find a blog post like yours. 

There are free sites where you can search for different keywords to see how much the are searched and what the competition is like for those keywords. For a free option try Google Keyword Planner

Another thing to remember is your long tail keywords. Long tail keywords are a string of words that a user will most likely type in when they are looking for something on a search engine.

Usually, these phrases would be 3 or 4 words that should be specific enough to describe your post. If we go back to the pizza example, instead of trying to compete for the term “pizza place” which is most likely very saturated, your long tail keyword could be, “New York style pizza.”

These keywords will be used strategically all over your blogs, your posts and your website in general which I will explain more in detail below.

Optimize your photos

Optimizing your photos is something that many overlook, but is incredibly important for SEO. You need to name your image files correctly and it has to be something related to the image and/or your blog post. Ideally, it should be the keyword or phrase you are targeting for that post. 

Instead of uploading your image as img3601.jpg save it as new-york-style-pizza.jpg.

Your images will also count when someone searches for a specific topic. This also applies to your alt text or alt tags. 

Use Meta Descriptions

Make sure you fill out the meta descriptions for your website and for each of your blog post. This shows a summary below your website or blog when they pop up in the search results. This area usually allows you to use 160 characters to get the attention of the searcher. Use a snippet on your blog or a description about the page that is most interesting or relevant.

Get Backlinks from other websites

Guest posting on another blog is a great way to get a link back to your site. Having other sites link back to your own sends “link juice” to Google and makes your blog appear more legitimate since others are referring to you. 

Writing great posts is another way to get links back to your site. When you write an epic post or “pillar post” other sites and bloggers are more likely to refer back to your content because it is of such great value. 

 Interlink your posts

Interlinking works more or less the same as backlinks but within your own website. If you link one post within another blog post then you will keep viewers on your page longer and reduce your bounce rate. 

You can do this by seamlessly integrating links within your content. Listing related posts at the end of your blog post or posting "Related: Enter related blog post name here" after a paragraph that is relevant to another one of your articles or posts. 

Properly Use Your Permalink

Permalinks are the words at the end of a blog or a website URL. Naming these accordingly will make your link or your website look professional when you post on social media for example. It will, of course, help your search results too. 

Many sites will automatically populate your URL with the date and other information, I recommend deleting that and updating the formatting before you publish your post.

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For example, originally the permalink for this post pulled in as, momsmakecents.com/blog/2017/04/30/the-fundamentals-of-seo-for-bloggers but I changed it to, momsmakecents.com/blog/fundamentals-seo-bloggers to help improve readability and SEO. 

Check Your Site Speed

Your site needs to load quickly. Having a slow website is one of the easiest ways to lose the attention of your visitors. We all know how irritating it can get waiting for a page or an image to load. There are plug-ins you can use to make your website load faster such as W3 Total Cache, WP Rocket, Hyper Cache and many others. 

Your choice in web host can also effect your site speed. I recommend SiteGround's Grow Big plan because it includes their Super Cacher which helps your site run lightning fast. 

If you want to start a blog with SiteGround you can check out my full guide here. 

Google also will penalize your site if it loads too slowly. Remember for SEO Google is king and you want to make them happy! 

Install Yoast SEO

If you are using Wordpress for your website, Yoast is a great software plug-in to use for SEO. It gives you suggestions on how to optimize your website to help it rank higher in searches. 

Here are some things Yoast SEO does, 

  • Shows you a preview of how your site will look like on search engines. 
  • Checks if you have named your posts, your images, and other links properly. 
  • Analyzes the keywords you are using and it shows you what is working and what isn’t. 

It is a great starting point for beginners. There is a free version and a premium paid version, but you should be okay with the free version if you are just starting out. 

Having the best SEO, simply put, is being organized and thorough when naming and filling out every component on your website. It does take some time and patience but if you follow the fundamentals of SEO for blogger it can make a huge difference in your traffic. The results of a post ranking on the first page of Google can be a game changer for your blog or business. 

How to Promote Your Brand New Blog Post

This post may contain affiliate links

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We’ve all been there before. Hours of doing research, writing, taking pictures and creating that perfect blog post. Something we are so proud of and can’t wait to publish, but then when we do, it only comes up with a few views. 

That can't be right...right? So you madly refresh Google Analytics to find the same dismal amount of views.

What the, what?!

It’s frustrating, but don’t get discouraged. It’s simply not enough to publish your post and wait for the readers to come rolling in. 

Have you heard of the 80/20 rule in blogging? 20% is creation and 80% is promotion. What is the point of writing a post if no one is going to see it, right? 

It’s not a waiting game and you need to push each and every one of your posts to get the most out of it. But sometimes it is hard to know where to start!

Promoting your blog takes a bit of planning and time, but the more you do it the easier it gets. Here are a few of my favorite ways to promote your new blog post.

1. Create Hype

Even before your blog post goes live, you need to create some hype! The idea is to get people excited about your new post. You can do this on social media, older blog post and or send a sneak peek in your email newsletter. 

You can drop hints, post little snippets or quotes from the blog to give your readers a “behind the scenes look” of what’s to come. Get people excited and curious about it, so that when they see the post go live they will eagerly click through to read it.  

Here are two ways you can implement this strategy, 

  1. Try posting on your Facebook page with two different headline options and let your fans choose.
  2. Announce your next blog posts topic and ask your readers what questions they have about that subject. Make them feel like you want this blog post to be specifically for them. 

2. Pack A Punch

This is a little bit of a touchy subject, but make sure that your blog post is worth reading. Your posts need to be high quality and relevant to your targeted reader. Make sure that your posts are easy to read, have proper grammar and punctuation and engaging photos or graphics. 

Try to put yourself in your ideal reader's shoes. Would you want to take the time out of your day to read that blog post? What value would it bring to your life?

Don’t forget to give your post a strong title. A title should be simple and it should already give your readers an idea of what they will get when they click through to read your post. To check if you’ve chosen a strong post, try using the Co-Schedule Headline Analyzer.  

Your post should also be the right length. I recommend at least 400 words and up to 2,500 words. If you are writing a longer post make sure to make your blog post readable by including images, headers, and short paragraphs.

Having a high-quality piece of content will make promoting your post that much easier. 

Want access to my best strategies for growing your blog traffic? Enter your name and email below and I'll send you 25-page blog traffic ebook for FREE!
 

 
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3. Share on Social Media

Once your blog goes live, one of the best places you can promote it is social media. You can share your post manually but it much less time consuming when you use a scheduler like Buffer or Post Planner. These are two of my favorite social media scheduling tools.  

Here is what post on each platform, 

Twitter- 

On the morning of your post tweet about your new content to encourage your readers to check it out. You can have a series of scheduled tweets that promote your post that week and with Post Planner you can even set the post to repeat once a month to continue to drive traffic back to that post. Adding a photo or video (if you include videos in your posts) as well, since tweets with images or videos tend to get more engagement. 

Facebook Page -

With Facebook’s algorithm it can be tricky to get a lot of engagement from your page, but here is a tip to increase your views. 

Find other common bloggers and make an arrangement to like, comment, and share each other's content. Each engagement that you get on your Facebook post boosts it in Facebook's algorithm and will increase the number of people that see it!

Facebook Groups - 

Did you know that there are tons of Facebook groups specifically created to help you grow your blog? I have one called Blogging Newbs and we have over 13,000 engagement members in our community! On Tuesdays, there is a specific thread where you can share a link to a post that you want to promote and on Thursday’s you can share a link to one of your social media accounts.  

Groups are a great way to connect with like-minded bloggers to get feedback on your content and to help spread the word about your blog. 

Instagram -

Instagram can be incredibly effective depending on your niche. If you are a lifestyle, beauty, food, or fitness blogger make sure you spend some time focusing on developing a presence on Instagram. 

On the day of your new blog post, create an instastory about it, or share a picture and include a call to action to click the link in your bio for the full details. 

And don’t forget the hashtags! On each post, you can use 30 hashtags, and I recommend using all of them. I personally like to post my hashtags in the first comment, but it is ultimately what you prefer. 

Bonus tip: Create an Instagram comment pod. This is a group of bloggers in similar niches that will comment on each other’s feed when each of them has a new post. This will help boost the reach of your Instagram post. 

Pinterest-

Pinterest is the most powerful platform to promote your blog. Pinterest drives an insane amount of traffic and the life span of a pin is MUCH longer than a post on any of the other social media platforms. 

On the day of your post make sure to pin it to your relevant personal boards. Then share it to any group boards that you are a part of. 

I recommend setting up either a Board List on Tailwind or Scheduled Campaign on BoardBooster to quickly share your new post to all of your relevant group boards. 

4. Share Your Post to Your Email List

If you haven’t started building your email list, now is the time! Social media algorithms change, but your email list is the one way you have complete access to your followers. Plus, these followers are often super engaged because they have opted in to hear more from you. 

On the day your post goes live share an email blast to your newsletter subscribers. You can include a summary of the post with the key points you covered, give them a sneak peek of the first 2-3 paragraphs, or share bonus content that is relevant to the topic you covered in your new post.

Related: Why You Need An Email List + How to Start One

5. Make It easy to share

I can’t tell you how many times I’ve gone to share a post on social media, but I can’t find the social sharing icons anywhere. And you know what usually happens? I click away and don’t end up sharing the post! 

Your website should easily allow people to share your content. Include icons and links to social media and place it at the top and bottom of the pages.

To make it even easier add click to tweet links. For your click to tweets choose short excerpts from your post that you think are the most powerful or quotable. Some people at the time they are reading it, might feel the importance and need to share it and giving them this quick option would make the best out of that moment. 

6. Support from Other Bloggers

Remember how earlier in the post I mentioned creating a pact on Facebook with other bloggers or joining a comment pod on Instagram? The blogging community is a close group of people who help each other out. Once you find your niche and group, begin collaborating with other bloggers so to expose yourself to their audience. 

The blogging world is a world of collaboration, not competition and is very much based on the code of “you scratch my back, I’ll scratch yours.” Connecting with other bloggers is a great way to make new friends and help your blog flourish. 

7. Recurring Promotions

Even if your blog post went live a few days ago, don’t feel like you need to stop promoting it. One of the most common mistakes that I see with new bloggers is that they share their post once and think they are done.

If you are concerned that you will seem repetitive or bore your followers, don’t worry! Because of the social media algorithms, not everyone will see each of your posts. By re-sharing your content up are allowing more of your followers to see your helpful content. 

Now, this needs to be done within reason. You don’t want to share the same post every day, but once a month or so is totally okay! 

8. Interlinking

Most likely on your blog, you have 3-5 categories that you frequently write about, and chances are your new blog post is similar to other posts you’ve written before. Try linking your new blog post up in those posts that are already getting views. This will also help decrease your bounce rate! 

Here are some ways to incorporate these links in your other post, 

  1. Link to your post in the body of the text
  2. Add a "Related: Your post title goes here" after you talk about a topic that is relevant to your new post. It would look something like this, "Related: How to Efficiently Write Blog Posts"
  3. At the end of your blog post have a list of post that are on the same topics and say something like, "You May Also Like..." or "Also read..." See the bottom of this post for an example. 

Remember, blogging doesn’t just end after you write and post. Continue to share and promote your content to maximize the impact of each post. Which of these tips are you going to try first?

You May Also Like, 

  1. How To Start A Blog With SiteGround

  2. 10 Things to Do Before You Launch Your Blog

  3. 8 Ways To Make Your Blog Posts More Readable

  4. How To Use Pinterest To Grow Your Blog

How to Efficiently Write Blog Posts

How to efficiently write blog posts

Do you ever sit down to write your next blog post with a million ideas, so ready to share your thoughts with the world, and then you put your fingers on the keys and nothing? 

Or maybe it is a long in-cohesive brain dump that only makes sense to you?

When I first started blogging far too often did I get stuck in one of these situations. It wasn’t until I developed a method and a system for my posts that I was able to efficiently write my blog posts.

Perfecting your blogging process can be done with discipline. It is easy to get distracted or maybe you are stumped on where to start. Then suddenly blogging can become more of a chore rather than something that should be fun. 

Here are a few quick tips: 

Always have a notepad with you or have an ongoing note in your phone. Here you can store blog post ideas, quotes, or topics that will inspire you when it comes down to writing your next post. This will help you stay organized when it comes to creating a series or a flow between each week's blog posts. Whenever you have an idea, don’t forget to jot it down. 

In addition to being organized with your ideas and inspiration, be organized with your writing time too. Depending on how much content you want to put out each week and the amount of time you have to work you can schedule your time in two different ways. 

  1. Schedule time to write for your blog every day or every other day. Maybe for you, it is thirty minutes because the kids wake up in the morning or an hour during naptime. You can set the time, just try to be consistent with it. 
  2. Your second option is to batch your writing. This is what I personally do. Instead of writing a little bit each day, I set aside a larger window of time, usually on Saturday, to knock out all of my blog content for the week. This helps me “get in the zone” and I seem to crank out the information more quickly. 

Having a specific schedule to do your work is best rather than only writing when you feel like it. Just write! If you work best in a busy place, like in your nearest coffee shop, then go there to write.

If you are the type of person who is more productive in a quiet space, then get to work in your home office. My favorite time to write is late at night when my hubby and little boy are asleep. I feel like I have no other responsibilities so that is when my creative juices get flowing. 

Here are the steps I like to follow to efficiently write my blog posts, while still creating valuable and relevant content. 

1. Decide on a topic

First of all, you need to decide on a topic to blog about. Grab your notebook for ideas that you’ve written down throughout the week. 

Also, take a look at your past posts and see which ones had the most comments, shares or engagement. Expand on those topics or consider turning that post into a series.  

You can even ask your followers on social media or on your email list. This can be a fun interactive way to know what your readers want to learn more about and how you can best serve them.

efficiently-write-blog-posts

2. Make a summary

After selecting your topic, you need to make a summary of what you want to achieve in that blog. Ideally, after reading your post you want to be able to take your reader from point A to point B, meaning you want to solve one problem or answer one specific question for your reader. 

Example #1

For example, let’s say you are a food blogger and your targeted reader is stay at home moms. You know that your readers what quick healthy meals for their family so in your post you are going share a five-ingredient recipe that can be prepared in thirty minutes or less. 

This takes your reader from the problem of, “I don’t have a lot of time, and I need to make something quick and yummy for dinner” to “Oh, this recipe looks good. I’ll start boiling the water.” 

See what I mean? You solved a specific problem for that mom. 

Example #2

Or maybe you are like me and run a more technical blog that has a lot of tutorials. One of the most common questions I get is, “How do I start a blog?” I am asked this almost daily via email or in my Facebook group, so I put together a step-by-step post that takes my reader from, “How do I start a blog?” to a fully set up self-hosted site.  

Try to hone in on one specific topic or problem that you want to cover in each post. 
To start, make a quick break down of everything you want to include in your post. Ask yourself what you want your reader to take away after reading the post. Think about the end result you want to your reader to be able to achieve after reading through your content. 

At this point don’t worry about the format or style, just note down everything you want to include, that way all your ideas are flowing and not held back. You can write these on the same notebook you write down your ideas on. During this step, I usually open up a blank google doc and do a brain dump.

Once you have your ideas on paper then create an outline for your post.

efficiently-write-blog-posts

3. Choose your format

Now that you have the basic groundwork of what your post will be about, decide on a format or a layout that would best suit it. Pick one that clearly relays the information you are putting in. Depending on your subject, you might need more area to post photos, or have a graph, or having a simple layout for your paragraphs. 

For example in my post How To Create Pinterest Graphics with Canva, I have detailed steps, so there are lots of photos to guide the reader through the process. This format works very well if you are doing a tutorial with lots of steps. 

Other posts don’t need step-by-step instructions, so you can include images to liven up the text. Like for example my post, Eight Ways To Make Your Blog More Readable. I have images to break up the text, but the are there more so to make things look pretty than to help the reader understand.  

efficiently-write-blog-posts

4. Start with a bang

Picking the right title is very important. The title is one of the main reasons why a viewer will click through to read your post. Remember the key problem we talked about in step #2? You can mention that problem in the title. 

Your title can be serious or humorous, it all depends on your personality and what you want to convey. It’s truly a skill to make great titles that catch people’s attention. If you are having a hard time coming up with a strong title try using the Co-schedule Headline Analyzer to help you determine how strong your title is. 

The beginning of your post should reel the reader in. You can include a great photo, a quote or even a personal story that ties into your blog post

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5. Follow through

Now it’s time to write your blog, which will be much easier because you have an outline of what you want to cover. Start filling in the spaces on your outline. Try “free writing”. This just means to keep on writing and to get all your ideas down before even editing or even checking the grammar or spelling.

I’ve found that if I try to make it perfect the first time around I just type myself in a circle. I am able to write much more quickly if I know I can go back and edit once I am finished. 

This technique can also make your blog sound more relaxed and genuine because it sounds more conversational. When you are done free writing, editing becomes easier and you can go back and do the necessary changes and proofread your blog a couple of times till you are satisfied.

I always proof my blog posts with the free version of Grammarly and read through it one last time to make sure that everything flows.

efficiently-write-blog-posts

At the end of your blog, make sure to make the message of your blog clear and something that the reader will take away and value after they have read it. As a bonus, you can end your post with a freebie like a content upgrade, or similar posts that the reader may be interested in. This will give your reader more time to get to know you by either joining your email list or reading more of your content. 

Speaking of which…

If you want to grow your blog this year, grab my swipe file full of my favorite free resources for bloggers!