Disclosure: There are some affiliate links below (because that's how smart biz moms roll), but these are all products I highly recommend. I won’t put anything on this page that I haven’t verified and/or personally used.
Did you know that Pinterest has over 100 million active users? Talk about a great arena to market your business!
Does anyone else love statistics? For some reason, they just click with my brain. Consider this… Pinterest is the 4th largest traffic driver in the world and according to Inc., it is responsible for 41% of all e-commerce traffic.
You guys that is huge! If you are not utilizing this platform start NOW!
Don’t know where to start? Well, then you are in the right place. Today I am going to share with you the strategies I used to grow one of my Pinterest accounts by over 1000% in 30 days.
I am going to tell you a secret…Pinterest is my FAVORITE social media platform. I jumped on the Pinterest wagon in 2012 as a consumer and ever since I have been hooked. In January 2015 I turned my passion into a business and began taking on clients to handle their social media and Pinterest growth. (Do you need help with managing your social media accounts? Want one on one coaching? Check out my packages here.)
I love you mamas so I created a FREE Pinterest course for you. Sign up below and I'll send you my secrets for using Pinterest to grow your business!
Pinterest Smart Feed
Pinterest has an algorithm called the Smart Feed. This determines who sees your pins. The two main factors in your pin rank are Pin Quality and Source Quality.
Which word stands out to you? QUALITY. You should be posting your best content. Images that have the most interactions will be deemed more valuable (similar to the Facebook algorithm). You will also be ranked based on how often images are pinned and re-pinned from your website. So be sure to be producing and pinning high-value content.
I know you are a brilliant business woman, so of course, the content on your website is fabulous, but here are a few tips to consider.
· Pin tall vertical images (the optimal size is 735 x 1102)
· Do not include faces (unless this is necessary to your product)
· Use high-resolution images
· Craft thoughtful descriptions (descriptions between 100-200 characters get more repins)
Content to Pin
Make sure that you are pinning others content in addition to your own. This is something that so many beginning businesses do not recognize. In order to grow your following you need to share lots of content that is relevant to your target market. This is how you will find new followers and as equally important retain them.
Tools for Success
The Pinterest Smart Feed rewards you for spreading your posts throughout the day. Instead of pinning in bursts or getting sucked in and trying to pin all day consider a Pin Scheduling tool.
Tailwind – Tailwind has amazing features for scheduling your pins in batches. It also has great analytics tools to track your pins and growth. One benefit of Tailwind is it instantly creates an optimal pinning schedule for you based on audience engagement, virility and traffic.
In order to increase my traffic by 1000% I scheduled roughly 30 pins per day of content that was relevant to the brand I was representing on Tailwind.
Boardbooster – I absolutely adore Boardbooster. It is not as aesthetically pleasing as Tailwind, but it’s features are hands down priceless. Like Tailwind it has a scheduling option, but the real money is in its looping feature.
You can set it up so Boardbooster will loop one of your boards. This means that it takes your oldest pins and repins them. Then the next day it compares which has more repins and deletes the other. This is Pinterest automation at its finest.
If you have lots of pins that have broken links or link to spammy content this can hurt your rank in the Smart Feed. Boardbooster has a function called Pin Doctor which detects pins with missing links. This will help you quickly find content that is not valuable for your followers.
To increase my traffic I did a board audit via Pin Doctor of my largest board and scheduled 16 pins to loop each day from two of my most targeted boards. This is all I did on Boardbooster and much of the work from that point forward was passive.
*Prior to using these tools I was pinning 15-20 pins per day. I tried to do them in two or three batches to spread them out, but there was no way I had time to trickle them out like I could with a scheduling tool.
Want to know how to explode traffic to your website? Get my free Pinterest course!
If you are a new business owner you may be trying to save every penny. I am right there with you. I am very thoughtful in what I invest in for my business and a Pinterest scheduler is on my necessary list.
Tailwind has monthly and annual options. If you can swing it I recommend choosing the annual option. This will save you over 30% off the monthly rate, plus then you get unlimited pin scheduling. The yearly plan is $120 or you can choose a monthly plan for $15 (however then you will be limited to 400 pins per month).
Boardbooster has plans starting at $5 a month for 500 pins. I recommend starting at $5 and then upgrading from there when you determine how many pins you will use per month. Want to try Boardbooster? Click here to get your first 100 pins for free.
See that pretty little graph above? It is showing that this Pinterest account is now getting over 15,000 daily impressions. Want to know a little secret. At the time of this screenshot I had just under 200 Pinterest followers!
If you market yourself well you do not have to have a ton of followers to get amazing reach! This account is now steadily growing each day with engaged followers.
So let’s recap.
1. You want to pin high-quality content. This means tall, vertical, high-resolution images with descriptions between 100-200 characters.
2. Share content that is relevant to your followers from sources other than your own.
4. Sign up for my FREE Pinterest course to learn my strategies and improve your pinning!