This post may contain affiliate links.
Did you know that you can use affiliate links on Pinterest? *Cue the happy dance*
In 2015, Pinterest had taken this feature out because of a flood of scams and spam. After some changes and improvements, it’s back! Most bloggers earn a portion of their income from Pinterest, so you can imagine how it affected them last year.
Affiliate Marketing is one of my favorite ways to monetize a blog. Passive income, what, WHAT?! Using affiliate marketing on Pinterest is amazing because you have a whole army of pinners (over 100 million!) that are there to spread your link.
So you may be wondering, what is affiliate marketing? Essentially, you share products you love and when some one makes a purchase through your link you earn a commission off of that sale.
For example, if you decided to purchase something on Amazon through my link, I would earn a small commission, but there is no additional cost to you. There even can be bonuses for using an affiliate link!
If you want more info on affiliate marketing, check out my interview with my friend Michelle who makes over $50,000 a MONTH by using affiliates on her blog.
NOT SURE WHAT YOU COULD PIN?
Here are a few suggestions for a few of the most popular blogging niches. There are many other products you can become an affiliate for, these are just a few to get you started! For additional ideas ask yourself, “What type of items would my ideal reader want to buy?”
Mommy Blogs – Create boards like little boy clothes and fill it with your favorite children’s styles, toddler snacks with all the foods your kiddos love and mom style with tasteful pieces from your favorite brands.
DIY + Crafts – Link your favorite tools, craft supplies, and inspiration for future projects.
Cooking Bloggers – Create boards + pins for your favorite kitchen tools, cookbooks, aprons and even appliances for your dream kitchen.
Frugal/ Coupon Bloggers – People love a good deal. Share pins about companies that save you money, cash back websites, daily deal sites, banking, online consignment stores, etc.
Fashion Bloggers – Fashion blogs are a goldmine for affiliate links! Link your favorite shirts, shorts, pants, shoes, sunglasses, hats etc.
Blogging About Blogging – Include pins for your favorite niche related courses, email providers, business tools, social media schedulers, blog hosting and website templates.
There was a reason why Pinterest took down the affiliate link feature. You need to keep the following things in mind when you add these links so you posts won’t look like spam and you will maintain the integrity of your brand.
1. Always Disclose!
The most important rule you need to remember when adding affiliate links is to mention that it is an affiliate link. In your pin descriptions, Pinterest urges you to always disclose that it is an affiliate link and affiliate networks require it. You can write this within your description or use #affiliate at the end of your description. This needs to be done in order to follow affiliate networks rules and abide by FTC regulations.
2. Update Your Existing Pins
Go through your boards and see which pins you can add an affiliate link to. Use affiliate links for products that you have used and loved. This will establish trust with your followers. To make sure you keep the quality and standards of your brand, keep this in mind before you get too focused on the cha-ching.
3. Create Boards Specifically for Affiliate Products
A few examples would be Tools and Resources or the Best Tools For Mompreneurs. This is a great alternative because your follower knows right off the bat that if they click on a pin link that they will be directed to where they can purchase the item.
4. Create Strong Descriptions.
Since your pin is going directly to a seller’s site and not your blog or review, make sure that the title and description of each pin is informative and straight to the point. You can use two to three sentences and always, always, always disclose. Remember that these titles and descriptions are what help Pinterest users find you when they do a search. The better your description is, the more sales you will get.
5. Don’t Go Overboard
I know you are seeing dollar signs, but don’t go crazy with pinning a million affiliate links. That will turn off your followers fast! Using affiliate links can be done tastefully! You have to keep with the aesthetic of your brand. If you want to pin with an affiliate link, make sure your images are in the same style, look, and color. Having inconsistent boards and pins will easily make you lose followers and potential clients.
6. Create Multiple Pinnable Images.
The product you are promoting may come with a pinnable affiliate graphic, but don’t stop there. Consider creating your own affiliate graphic that coincides with your personal branding. This will set you apart from other pinners that are reusing the same pins over and over.
7. Use a Pinterest scheduler
With a few clicks you can schedule your affiliate links to be repinned multiple times.
On Tailwind try using their "Board Lists" feature to schedule your affiliate pins out to multiple boards at once! In four clicks I can add my affiliate pin to a list with 30+ boards on it. This is a major timesaver!
To maximize BoardBooster consider setting up a Pinterest board just for your affiliate links and then turning on BoardBooster's looping feature. This will repin your oldest pin on that board to the top of the board. Then it compares the two to see which performed better and the loser is deleted. This is a great way to promote your affiliate links on autopilot.
Here is what it looks like on the backend of one of my looped boards.
8. Do not use short links on Pinterest.
That means Pretty Link, Bit.ly, etc. In Pinterest’s Acceptable Use Policy, this is explicitly forbidden.
WANT TO LEARN EVEN MORE ABOUT PINTEREST?
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