How To Use Pinterest To Grow Your Blog

Want to know one of the most common questions I am asked from new bloggers? It is, “How can I get more traffic to my blog?” When I get this question, I want to shout from the rooftops, “PINTEREST!!” But, I can’t just leave it at that, so I whipped up this post with 10 of my tips on how to use Pinterest to grow your blog. 

Over 80% of my site traffic comes from Pinterest. It helped me grow my blog to over 20,000 pageviews in my third month. Hands down it has been the most effective I have used to grow my blog. I straight up LOVE Pinterest and I want to show you how you can grow your blog too! So let’s dig in!

Create a Professional Pinterest Account

1.  Have a Business Account

If you are planning to use Pinterest for your blog; you need to have a business account. You can either create a new account or convert your personal account to a business account. It’s easy and it’s still free. By doing so, you will be able to use exclusive features like Pinterest analytics. 

Having access to analytics is very important because this is where you can gather information on all the activity happening on your Pinterest account and see which pins are doing well and which ones aren’t. This will be the basis of what you can improve your Pinterest strategy. To have a business account, you need to verify your website. This also shows the legitimacy of your blog.

2.  Make Your Pinterest Account Have Brand Consistency

For your account to look and feel professional, you need to be consistent with your brand identity. You need to use the same aesthetics as you do on your website. This means using the same color schemes, fonts, etc. Once someone takes a look at your profile page, they should already be able to grasp your blog’s theme, without even reading the descriptions. This includes having a great profile picture as well. If you are a blogger, you can use a fun and inviting photo that shows off your personality.

3.  Have A Complete Bio

You need to fill out all the descriptions, titles, and links on your account. Since you will be using a Pinterest business account, you are now allowed to fill up the name of your blog or business instead of your personal name. In your Pinterest bio include keywords your targeted reader would be searching for.

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8 Steps To The Perfect Pin

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Creating Pinterest Boards

4. Create Boards Related to Your Blog

Pinterest is full of amazing photos, recipes, products, etc., but it doesn’t mean you should pin everything. What you pin should be consistent with what your business or blog is all about. It’s tempting to pin that delicious looking chocolate cake, but if your blog is about fashion then your followers might get confused.  

Create secret boards if you want to use your business account as a personal account. For your public boards, create ones that reflect who you are as a brand and a business.

5. Join Group Boards

Group boards are an amazing way to get your pins in front of new pinners. Group boards are Pinterest boards with multiple contributors and each contributor can add new content to the board. Group boards are a great way to help your pins gain momentum. Group boards will have rules that you need to follow. Typically, you can find the rules and instructions on how to apply to a group board in the board's description.

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Be an Expert Pinner

6. Pin Often

The more pinning activity you have on your account, the more engaged your followers will be with your content and you will rank higher in Pinterest’s Smart Feed algorithm. I recommend pinning at least 30 pins per day. However, you can absolutely pin more! If you are really trying to grow your account I recommend pinning 50-100 pins per day. That may sound like a lot, but luckily for us, there are schedulers to plan out your pins for the week.
 
BoardBooster is one of the best schedulers out there and it’s very easy to use. You can set it up and then it automates almost all of your pinning processes. It seriously is a lifesaver for busy bloggers! 

7. Pick Great Pins

Be selective of what you pin, other than pinning something that is related to your blog, you need to pin posts with great images. Horizontal photos get less attention than vertical photos. Choose tall vertical photos with great composition and colors.

8. Use Rich Pins

Rich Pins are great because you can give more information right below the pin when you see it on a feed. This is less time for the viewer to think if they should click on your pin for more details. When your pin is a Rich Pin the title of your post is bolded above the description of the pin which helps it stand out.

Optimize your Website for Pinterest

9. Install a Pin It Button

Installing Pin It buttons on your website makes it easier for your visitors to easily pin your content. It’s a quick add-on feature that will help market your website and blog. Once a visitor decides to Pin your blog post, for example, make sure your images are suitable for Pinterest. Meaning make sure they will come up as vertical, high-quality images. 

10. Make Your Site Mobile Responsive

Over 80% of Pinterest traffic comes from mobile devices. If your site is not mobile responsive once the reader gets there, they probably won’t stick around for long. Mobile responsiveness is when a site automatically adjusts its sizing, layout, and proportions to display better on a mobile device. Try viewing your site on a phone to see how user-friendly it is. There are many WordPress themes that are mobile responsive and SquareSpace templates are automatically mobile responsive. 

Which of these areas could you improve on?

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Eight steps for creating a pin that will increase your, repins, clickthroughs and traffic!

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