How To Optimize Your Pins With Pinterest SEO

pinterest-seo

Did you know Pinterest is really a search engine?

Yep. It usually gets lumped in a “social media,” but how much socializing do you really do on Pinterest? Not a lot, right? 

Because it is a search engine we need to treat it like one, and that means incorporating SEO. 

Now don’t let that word scare you off. I know SEO might make you shudder but I promise Pinterest SEO is fun, easy, and I’m going to show you a few simple places you can put your keywords to help you rank higher for those terms on Pinterest! 

The first thing you need to do is to use the right keywords. Keywords are popular words that people search for in search engines and of course in Pinterest, in relation to the subject matter they are looking for. 

To see the most popular keywords on Pinterest, all you have to do is to type in your blog’s main theme or subject. Let’s say you are a blogger who writes about online marketing.

Click on the smart search bar at the top of the Pinterest page and type in your topic or keyword.

pinterest-seo

This search will, of course, pull up pins with everything related to the topic, but it will also suggest other keywords right below the search bar. 

These are popular words users are searching for as well in relation to the searched topic. So for online marketing, words like social media, email list, quotes, tips, strategy, etc. are the ones that come up.

Write down these keywords as you might want to include these in the description for you next pin! 

In addition to these popular searches in Pinterest, you also need to know what your target audience searches for and how it will relate to your pin or your blog. Use this information and strip it down to its bare minimum, only use the most basic and easily understood keywords. Trying to make it too fancy or witty might confuse and turn off some people. Just remember, simple is better. 

Here are the areas where you need to apply these keywords to:

1. WEBSITE BLOG POST TITLES

First of all, you need to go back to the core of your blog post and usually that starts with the title of you blog post! I keep my blog post pretty straight to the point and avoid adding in fluff. Include the value of the blog post, maybe the readers pain point you are going to address and make sure to include your keyword. 

If you have enabled Rich Pins on your site then your blog post title will also pull in automatically when your pin is pinned on Pinterest.

pinterest-seo

2. WEBSITE IMAGE DETAILS OR ALT TEXT

Using the right image description or image details on your website is very important. Whatever website platform you may be using, Wordpress, Squarespace, etc., you will always have the option to input the details of your images.

Some platforms even just automatically pick up the file name of your image and input it as your image detail. Using the right keywords here is important is because it is also used to find you in search engines and Pinterest.

This is so important because if someone pins your image, Pinterest automatically loads whatever description you may have listed for that image. You won’t be able to change that pin description once someone has already pinned it to their board.

The last thing you want it to show is a jumble of numbers of letters that gives away no information whatsoever about where that pin is from or what it is about. 

pinterest-seo

3. PINTEREST PROFILE AND ACCOUNT NAME

On Pinterest, your step one for incorporating keywords into your account is through your profile name and account name. If you are a business or a blogger, make sure to apply for a Pinterest business account. It’s free to sign up or to convert your existing personal account. 

Next is to make sure your URL (Username) and your business name is the name of your blog or business. 

pinterest-seo

4. PINTEREST PROFILE DESCRIPTION

Your Pinterest profile description should also use keywords. These should be simple and informative on what your blog or business is about, but it should also show your personality. Remember that people would need to quickly have an idea of who you are when they read your description. You need to make your description short and sweet. Try to incorporate at least 2-3 of your keywords into your description.

5. PINTEREST BOARD TITLE

Obviously, your Pinterest board titles are important for SEO. It is the first thing people see when they search for a certain topic and it will be the first thing that would get their attention apart from your images. Once again, keeping it simple here is the way to go.

Instead of naming your board something that only you would understand or think is funny, go for a straightforward 2-4 words that describe what the board is about. 

pinterest-seo

6. PINTEREST BOARD DESCRIPTION

Your board descriptions should also include keywords. Keep it to about two to three sentences. It’s long enough to include your keywords and let the pinner know what your board is about. 

7. PINTEREST PIN DESCRIPTION

Pin descriptions are just as important as everything else on this list. Include your keywords for that post there in the pin description. Try to write a couple of sentences that explain the post and the value the reader will get if they click through. By setting up Rich Pins you can have some additional information come up when someone views your pin. 

Rich pins are basically topic optimized pins that will give the user as much as information as they would need about a certain image. Like if you are selling a product, a product Rich Pin would show the product’s price, availability and description right when the user scrolls across the image. Or if you are a blogger it will pull in your blog post title and bold it as a header above your pin. This is a great way to add in additional relevant keywords and not limiting you to a couple of lines of an ordinary pin.

Want to learn more about how to maximize your presence on Pinterest? Grab a spot in my FREE five day course Pinterest Primer and get access to over an hour of video lessons on how to use Pinterest! 

How To Make Money Blogging With Direct Sales

make-money-blogging-direct-sales

Do you remember that one time when I posted about how I joined an MLM? 

It's been about six months since that post and boy have things gone crazy. If you want to check it out and see what I do and don't recommend when running a direct sales business click here.  I was not expecting the growth that I experienced. I figured I could try out some of my marketing experience and strategies and see how it went.

Six months later and...

  • I'm the #2 sponsor in the entire company (out of almost 200,000 people).
  • Make double what I made at my full-time job before becoming a stay-at-home mom.
  • I've earned so much that my husband has quit his job because it's completely replaced his income. Insane right?

I've also earned,

  • Their company car which we are car shopping for this week. (P.S. comment below what your favorite car is, I have no idea what to get!) 
  • And in January we're going on an all expenses paid trip to Costa Rica.

How is this my life? Seriously guys, I so did not expect this, and every day in my prayers I thank God for putting this opportunity in my path.

Now this wouldn't be a post from Moms Make Cents if I didn't leave you with some helpful information right?  I want to give you some pointers so that if you're in direct sales or want to be you can apply the strategies too! 

First, I'll give you some tips that apply to anyone in direct sales and then we will dig in specifically for those of you that have a blog or want to use a blog to make money with a direct sales company. 

P.S. If you want to learn how to get one-on-one direct sales training with me for free read to the bottom! 

1. Create Your Own Content

make-money-blogging-direct-sales

If you are involved in a direct sales company, chances are you are in a lot of groups for other reps. Maybe it is your downline, your upline, or just some team pages that have been set up. One observation I’ve made is that in each company there seems to be a notorious graphics group that all distributors pull their content from. 

This can be a great resource when you are just starting out, it eases the burden of having to create everything from scratch. But when you exclusively use graphics from these types of groups, 

  • It is something that your audience has probably already seen before since most likely they are in another group that sells the same product.
  • It is not consistent with your own branding, graphics, etc. 

I encourage you to take a few extra minutes and create something original. The graphic groups are phenomenal for inspiration, but I would leave it at that. 

There are tons of great resources for creating great graphics, collages, etc. Some of my favorite tools for creating graphics are, 

  1. WordSwag
  2. Canva
  3. PicMonkey

2. Be Creative

make-money-blogging-direct-sales

I cannot reinforce this one enough and I seriously feel that this is the #1 reason I have been successful in this experience. 

BE CREATIVE. 

Don’t do what everyone else is doing. If you do that you will blend in, which is the exact opposite of what you want in a direct sales business. You need to be trying new things. Some will undoubtedly fail (that’s business), but others you will knock it out of the park. If I hadn’t been brave and tried new things there is no way I would be where I am at today. 

If you are mimicking your upline or another person in your company it will only take you so far because it isn't authentic to you. People will buy from you because they know YOU and like YOU!

Take five minutes a day to brainstorm something different. Here a couple of  tips, 

  • Look at people in other direct sales companies and see what they are doing then tweak their strategy. Oftentimes, something will be trendy in one direct sales company but hasn’t crossed over to yours yet. Be the trendsetter and incorporate that new idea into your business.
  • Look at what other small businesses are doing. What kind of specials are they running, how are they growing their audiences, how often are they posting on social media, etc. 

By being aware and applying new strategies you will stand out. 

One phenomenal book that talks all about this concept is called Purple Cow by Seth Godin. I highly recommend it! 

3. Treat Your Business like a business

make-money-blogging-direct-sales

If the product you are selling was your own product, something you’d spend years thinking about, creating and developing, how would you market it? 

Would you cold message your friends of friends on Facebook asking them to try it? … No! 

You would create a marketing plan with strategies for how to grow your social media presence, create a beautiful and functional website and probably look into some paid advertising. 

If you don’t have a website/blog yet, I’ve created a whole tutorial on how to set one up here.

When you only operate via a Facebook group or page it limits what you are able to do with your business.  

IF YOU HAVE A BLOG

1. Don’t spam your audience

make-money-blogging-direct-sales

They signed up to follow you because of your existing content and if they are suddenly flooded with posts about your new company, joining your team, etc. Their red flags are going to start going off and they will jump ship. Not what you were wanting, right? 

It is totally okay to have a big “announcement” type blog post, social media post, etc. when you first sign up, but after that, you should incorporate your new company in more subtly. 

  1. Maybe it is a roundup of the top 10 protein shakes for moms and you link your companie's protein powder. 
  2. Or maybe you are a travel blogger and you just went to a business conference for your direct sales company. Write an awesome post about the city you visited and in the post, you can mention it was for your business and then link up to either your “announcement post,” a post about becoming a distributor, or your order form. 

There are so many different ways that you can still be giving value to your readers without overwhelming them and being spammy.

You want it to be just enough that they remember that you are with that company (just in case they decide to order or sign up), but not so much that it will bother them and they will unfollow you. 

2. Create a marketing strategy for your direct sales product

make-money-blogging-direct-sales

If you’ve been blogging for a little while you’ve probably participated in an affiliate launch, sponsored campaign, or sold your own products. Treat your direct sales product the same way. 

Consider your previous experiences and what had the best results. Which strategies got you the most affiliate sales or sold you the most products from your shop? Then initiate those into your direct sales business! 

Did you boost a post on Facebook, send an email out to your newsletter, or collaborate with another blogger? 

Since you have done marketing and run a business before, analyze what is going to be the most effective use of your time and resources. 

If you want me to help you create a unique and powerful marketing strategy keep reading below. 

Application only MENTORSHIP

WAITLIST UPDATE: The first round application is now closed. Thank you for your amazing response. If you would like to be considered for the next round please fill out the application below and you will be added to the waitlist. 

Direct sales changed my life in a way that I never thought possible. My husband quit his million hour a week ultra stressful job, we were able to move closer to our family, and we are working to pay off our house early.

If you have a blog about lifestyle, fashion, beauty, blogging/work at home or a related niche and want to create another revenue stream via direct sales, I want to chat with you! 

In order to be considered for this intensive training you must be able to commit to a one-hour video coaching session with me once a week for four weeks. 

In these calls we will chat about your,

  • Content strategy 
  • How to leverage your audience to grow your business without being spammy 
  • How to optimize your content so you rank in Google search 
  • How to run inexpensive ad campaigns to accelerate your growth and more. 

Plus, you will have constant email support from me so I can be your sounding board and help you initiate your new creative ideas AND you will have access to the entire training course that I have put together for my team as well as on-going group trainings. 

You in? 

Click here to apply for the free training now >>

Usually, I would charge around $800-1,000 for this type of training, but for five dedicated people, there will be no charge.  All I ask is that you are committed and ready to invest time into yourself and business (about 5-10 hours a week, depending on how big you want to go). 

APPLY FOR THE WAITLIST HERE

The Ultimate Guide To Pinterest For Beginners

PINTEREST-BEGINNERS

Looking to up your blogging game? 

Pinterest is a great tool you can use to grow your blog’s traffic, community, email list, and overall profit. If you are still new to this amazing platform, here are some facts you need to know:

What is a pin?

A pin consists of an image (sometimes with a text overlay) and a text caption. 

A pin links to an outside source like a blog post, product, or landing page. Once you click on this, a new tab will be opened, leading you to that linked page. 

How to pin

If anything catches your eye, you can “pin” it. This can be done either through the Pinterest site itself or from an external website. 

1. To pin on Pinterest hover over one of the pins in your feed or on a board and thenclick the button that looks like a either a red "P" or it may look like thumbtack and is most often found on the top corner of the pin. You can then select a specific board where you would want to share that image with and click on the thumbtack icon found at the right side of that board. 

2. To pin when you are visiting a website, hover over an image with your mouse and most often a pin it button will appear. Click the button that looks like a either a red "P" or it may look like thumbtack and is most often found on the top corner of the pin. Then select the board you would like to save it to.

pinterest-beginners

3. If you have installed a Pinterest extension on your browser you can also pin images or you can use the “pin it” button that could be installed on that site in order to share the image. 

Create a Pinterest business account

When you have a business account on Pinterest, you can look at Pinterest Analytics, set up promoted pins, enable rich pins, and also use a business name instead of a personal one. All you need to do is choose the “Business” option. If you already have a personal account, you can just convert it to a business one in order to keep the existing followers you have. 

pinterest-beginners

Setting up your profile

When creating your bio, use the keywords that you have come up with and write 2 to 3 sentences describing yourself and what you do. 

Including keywords also applies to your business name. Incorporate those keywords as well in order to give it a more interesting take. 

Make sure your profile description is true to what you are and really describes what you can do or what you are offering. In your profile, include a little bit of information about yourself, a call to action, and a site link. 

Don’t forget to also upload your photo or profile picture. I recommend a photo that is at least 600 x 600 pixels. Choose a profile picture of you that is in color, and you are genuinely smiling. 

Enabling Rich Pins

Rich pins are more attractive because of their bold titles found under the image. They offer more details as well making them more valuable.

When you enable rich pins, you can have your pins gain recognition when you share or re-pin. Your business also gains more credibility and you will find that your engagement will also increase.  

Branding + Design

If you want your brand and pins to be recognizable, you need to focus on branding. This means being consistent with the kind of pins you put out there. 

Not every pin has to be exactly the same, but you can be creative and come up with ways to make each pin unique but still stay true to your overall brand or theme. Keep on trying new things out and eventually, you will find the right balance and style for you. 

Here is an example of a few of my recent posts, they all are similar and use the same fonts and colors, but are slightly different. 

pinterest-beginners

In order to make the most out of your pins, they have to have these characteristics: 

  • long and vertical 
  • have the brand fonts and colors that are consistent with your brand colors
  • high-quality images or graphics

Taller pins work better on mobile screens and because of the way Pinterest shows images, vertical images is the way to go. The standard size of a Pinterest image is 735 x 1102, however, I often make my pins longer than that. 

Studies have shown that generally, pins with more than one color are more effective. Red usually gets more re-pins compared to blue. If there is too much going on though it can become distracting or overwhelming. Try to stick to a color palette of 1-3 colors. 

When it comes to fonts, you can even pair 2 different ones to give a little personality but make sure you also don’t overdo. I usually go with a bold font and then a scripted font. 

Make sure to always post your watermark or site URL at the bottom of your pin. This helps readers know where the pin is coming from and also gives you some protection in case someone wanted to steal your image.

Look for 10-20 keywords that are relevant to your niche

Many people think of Pinterest as a social media tool, but Pinterest is actually more similar to a search engine where keywords are vital. SEO strategies can be used so that you can increase your following, views, and reach. To get the most out of search engine aspect of this platform start by brainstorming 10-20 keywords that are relevant to your niche.

By doing this process and implementing these keywords strategically, you can boost your SEO and traffic on  Pinterest. This is key to getting your online business visible on Pinterest.

You can find these keywords by going on Pinterest and using the search engine. You can then come up with long-tail keywords (meaning a keyword phrase that is 3 words or longer) that are usually ranked in order of popularity from right to left.

Once you have these keywords, you can put them in your profile, board descriptions, titles of blog posts, board titles, and pin descriptions. 

 

pinterest-beginners

 

Just remember not to overdo it and “stuff” your keywords. Make sure they are relevant and engaging, but still incorporated in a natural way.  

Pin Descriptions

When writing your descriptions under your images, make sure they catch the eye of your reader right away and encourage them to click on the link. You don’t have to make your descriptions lengthy since only about the first 1-2 sentences can be seen. 

It is better to write shorter descriptions that will make an impact. Don’t forget to also incorporate your keywords that are niche-relevant but make sure you are not overstuffing it with keywords just for the sake of doing so. Doing all this will help increase your search ranking. 

Having titles and descriptions that are relevant and straight to the point is best since you are trying to come up for common search terms and if your name is too unique or different, people may not be searching for that and thereby your content might not be found. 

Pin titles are one of the first things that your readers will see and what you put there can make all the difference for your audience to click on the image or not. Your title should help your reader know exactly what they are going to get when they click through to your post and what problem it will solve for them.

How to create boards

Now that you know how to create a pin and pin them you need somewhere to pin them to, right? 

So that you can easily locate your pins, later on, it is best to create a board or groups for them. You can choose the board’s name, topic, category, and description. This will also make it easier for your followers to check out your content. 

To create a board go to your profile and then sort by boards. Then click the red + sign and it will pop up and let you create a board. 
 

pinterest-beginners

Once these boards are on your profile, you can make them either public or secret. As their names suggest, public can be seen by others while the secret boards will only be available to you. This is also beneficial when you want to pin a lot of things that may not necessarily be relevant to your niche. 

A group board is where multiple pinners can contribute their pins or ideas. Each one will have a specific topic and there are also a set of rules and regulations that you must adhere to. 

You can also follow other pinners or their boards. When you do so, you will be able to see their pins in your homefeed. Your homefeed will have pins from boards and accounts that you follow, recommended pins, and promoted pins or Pinterest ads. 

Creating relevant niche boards

This step is important in order for you to attract your ideal followers to your account. Make sure they are well organized not only for your own benefit but also so that people will have a good impression on your account or business. 

These boards will help your readers get the information or content they need and want. Make around 10 to 20 boards that are significant to your niche (the keywords that you brainstormed earlier will give you some ideas for board themes).

If you want, you can create even more, but if you are just starting out it is better to have 10 high-quality than 20 or more low-quality boards with only a few pins.

You can also edit their names and descriptions in order to incorporate your keywords. There are also various categories that you can choose from. 

Board descriptions should be engaging and describe the content correctly. It is also essential to have one board that will have your blog posts, products or services. Put this board on the top row of your Pinterest profile. 

Board Covers

You can also add board covers to increase their visual appeal. You can use design software like Canva or Picmonkey to make them, or I personally just use stock photos. 

pinterest-beginners

This keeps a cohesive theme, and if Pinterest changes their board sizes it won't affect my covers. These board covers can not only make your boards look more appealing, but it can also help get more attention and make you stand out amongst the competition.  

Group boards

If you want your account to grow fast and gain a lot of traffic, group boards are key. This is because group boards will usually have around 1,000 to 50,000 or even more followers. 

This means that your pins will get a lot of exposure, increasing your chances to gain even more followers. They are also great sources for relevant pins to be shared or get inspiration from. Try to keep on looking for new group boards and pin often on them as well. 

You can find group boards by checking out the Pinterest profile of your favorite bloggers in your niche. Most likely you can find group boards that they are a part of that are also relevant to your niche and that you can also join. 

When applying to join a group board, make sure you follow their rules and guidelines and always be polite. You can also keep track of your group board applications through Excel or Google Docs. 

This way you can see which boards you haven’t been accepted yet and you can get back to them after a while. Not everyone will respond right away and not everyone will accept you, but the key is to be patient and persistent and you will eventually you can create your own group boards. 

“Pin it” and “follow” buttons on your website

By adding a pin it or follow button on your site, you can make it easier for your readers to share your posts or content. All they need to do is hover over the image and they can click that button.

Don’t forget to also add social media follow icons on the site to link to your accounts. You can place these on the top menu, sidebar, footer, or all of these places. 

Split Testing

Choose 5-10 popular blog posts on your site and create 2-4 pins for each of them. You can change the fonts, colors, headlines, descriptions for each one and see which ones get the most re-pins and likes and you can use this as a reference to create similar ones in the future. This process is called “split testing” or “A/B testing.”

Re-pinning

Make it your goal to re-pin pins every day. Start with 50 and increase the number later on. To help you with this process, you can automate using tools like Boardbooster. You can do things like scheduling pins, looping, campaigns, and others. All you need to do is set up the features according to your needs and you it does everything for you automatically. 

 

 

Following boards

When you follow a lot of people or boards, you can get a lot of relevant content that you can use to pin from your homefeed. You can look for people to follow by searching for keywords that are relevant to your niche and filtering them later on to just people or boards. Doing this step can also increase your followers since the people you follow may follow you back. 

Promoted Pins

If you are a bit more of an advanced pinner and you have the budget for advertising, you also have the option of paying to promote your pins. This will increase the reach of that pin and increase views. You can also choose where you would like to target those promoted pins. 

You can quickly promote a pin by clicking on the red promote button or clicking on “Ads” in the top navigation bar. You can also choose a daily budget indicating how much you are willing to pay per day to promote your pins. Costs are usually based on a per click basis. 

Through Ads Manager, you can also monitor how your promoted pins are doing. It is important to remember that with advertising things change frequently and so it is best to check in often to see how your promoted pins are doing and to tweak your strategy. 

For more tips on how to use Pinterest to bring traffic to your blog grab your seat in my free Pinterest course Pinterest Primer. 

10 Ways To Use ConvertKit Automations

This post may contain affiliate links

CONVERTKIT-AUTOMATIONS

Automation is when you set up a system to run automatically over and over again.

Why haven’t they set up laundry automation yet? 

Automation will save you time while giving you the freedom to do other things. It will also ensure that those little things that you need to do throughout the day will still be done in an efficient and effective manner. 

When it comes to marketing techniques and strategies, it may be difficult to do everything all at once, but with the help of automation, you can achieve this feat and increase your revenue at the same time. 

ConvertKit is email marketing tool that can help you create automation system so you can achieve your goals. This tool will help you tag subscribers, add them to email sequences, remove them from sequences, and much more.ConvertKit is awesome because it is an email marketing platform designed by bloggers for bloggers so its interface is pretty simple to understand and master. 

Automations can help your business grow since you would be able to develop potential customers and convert subscribers to actual paying customers.  

First, you need to login to your ConvertKit account and then click on the Automations tab. 

You will then see the automation rules section where you can make your own detailed rules. Click on “Add Rule”. Next, a screen indicating triggers and actions can be seen.

Triggers happen when a subscriber will complete a specific action. Examples of this are when they click on a link, completing an email sequence, or subscribe to a form.  Actions are what you would want ConvertKit to do or record whenever these triggers are completed. 

You can have someone be automatically added to an email sequence once they subscribe to a form you have specified. After you have clicked on “save rule”, you will then be able to see it at the bottom of your Automation Rules list. You can put as many automation rules as you want (I think I’m pushing 50!) since there is an unlimited number that is allowed with ConvertKit. You can also have more than one action that will correspond to a certain trigger. 

Tips on how you can use ConvertKit Automation: 

1. Choose Your Own Adventure

You can create your own path sequence that will give your customers options on what they would like to do next. This is like a choose your own adventure style email. This will help you nurture and meet their goals and provide them different options according to those objectives. 

For example, if you have multiple categories on your blog you can ask them which topic they are most interested in. Then in the future, you can send them content that is similar to that. 

All you would need to do is set up an automation so that when some clicks a link, a tag is added to their account. 

2. Opt-out Of A Promotion

There are times when your customers would not be interested in a specific campaign or topic that you are promoting. This is where having customized unsubscribe links will be helpful. Aside from the mandatory unsubscribe button, you can create a custom unsubscribe link that will let your subscriber choose to just opt out of that certain campaign. Once they would click on this link, they would then be tagged.

Here are steps to create this customized unsubscribe link:

  1. Make a custom URL for that link. Once this opt-out link is chosen or clicked, they will then be redirected to a page where you can put something like “Thank you for updating your email preferences”. 
     
  2. Make a new automation rule by selecting “clicks a link” under triggers. You can then key in your URL. Under action, you can then choose “add tag”. You will also have the option to name those tags. 
     
  3. A new segment can also be set up where you can send out broadcasts about a specific campaign that you are sending emails about. 

Here is an example from one of my launch emails for my course Pinterest to Profits, 

convertkit-automations

This is super helpful if you are launching a product. A portion of your audience might not be interested in that topic or product so instead of them unsubscribing they can just opt-out of those launch emails. 

3. VIP List & End Of Sale Reminders

If you are launching a product and want to build a list of people that are interested in your product you can create a VIP list. This is a group of people that will have early access to your sale and by clicking on the link confirm to you that they are interested in your product. These VIP lists can build momentum for your launch and help your readers feel special.

Here’s how you can set up your VIP list: 

  1. Create your custom “VIP” link that will lead your subscribers to a page stating that they will be sent a last minute reminder before the sale ends. 
     
  2. Set up “clicks a link” under trigger, and have the action as “add tag”. 
     
  3. You can then email the broadcast to the people who have chosen to be notified. 

This is also great for those last minute sales reminders. Sending multiple reminders can bother your subscribers, but for those that really do appreciate the last minute reminder, this option is perfect for them. 

4. Nurture Sequence

Automatic nurture sequences allow you to lead your customers to buy your product or services.

You can set it up through the following steps:

  1. Add a new automation rule that will have “clicks a link” as a trigger. You can then enter the URL for the sales page of your product or service. Your action will be “add a tag” and “subscribe to a sequence”. The tag will be something like “interested in (your topic or product)” and the sequence will be made of a series of emails that will have valuable information on your product or that topic. 
     
  2. The link trigger should be used every time you address your product in your email. If there is someone that would be interested in what you have to offer, then they will be added to that nurture sequence. 

5. Learn More About Your Readers & Customers

By tagging your subscribers and potential customers as often as possible, you are learning more and will increase your chances of making money. There are a lot of tags you can use. Some examples are as follows: 

  • Clicked a promotion
  • Clicked a product
  • Clicked on my affiliate link
  • Clicked to join my group
  • Clicked a video 

You can easily add new tags for people that opt-in, click on links, complete a sequence, or purchase a product. 

6. Move Between Sequences & Keep Them Warm

You can move subscribers between sequences by creating a new automation rule. Your trigger would be “completes a sequence” and you can select that sequence that the customer will be moving from. 

Your action will then be “subscribe to a sequence” and you can then choose the sequence that the subscriber will be moving to. 

This is great so you can continue to keep the conversation warm with your subscriber. 

7. GIVE THEM A Super Special Coupon Code

Triggering a coupon code is similar to adding customers to a nurture sequence, with the addition of sending them to a sales page that has a discount. You can achieve this with the following steps:

  1. Create an automation rule with a trigger “clicks a link”. Enter the URL for that sales page containing the discount. Use “add tag” and “subscribe to a sequence” for your actions. Make a tag stating “interested in (the name of your topic/product) “ and a sequence that will have emails relating to your product. 
     
  2. Use the link trigger when you talk about your product in the email. Your interested customers will not only be part of the nurture sequence, but they can also avail of the coupon code.  

8. Create Urgency With Deadline Funnel

Similar to the last option you can use a tool called Deadline Funnel to create timers within your emails. For example, when someone opts into one of my content upgrades they are automatically added to a certain tag. When that tag is triggered it sets their timer in Deadline Funnel. 

They have a certain window of time to get that coupon, discount, or bonuses before their timer is up. This increases urgency and sales. 

9. Add Purchasers To A TaG

Add new members of your course to a tag. Once someone has purchased your product, course, or service you won’t want to continue to send them launch emails and promotions for that same product.

You can integrate ConvertKit with your sales service to add a tag when someone makes a purchase. That way when you send out a broadcast it won't be going to those that have already ordered.

10. Follow Up With Your Customers

You also can send a follow-up sequence to those that have made a purchase. This is a great way to check in and make sure that they are enjoying the product. This is also awesome for getting feedback and testimonials. 

This is strong customer service and your customers will appreciate this. 

ConvertKit integrates with many online tools. If you have a specific tool that you want to integrate with ConvertKit try searching “(Name of your tool) integration with ConvertKit.” 

I personally use Teachable to sell the majority of my products and they have a super simple integration with ConvertKit. 

To set up this automation,

  1. Click “Add rule” then “purchases a product” and then select Teachable (or whatever tool you have set up your integration with). Then you will select which product.
     
  2. On the “Action” side you will select to “Subscribe to a Sequence” and add them to your follow up sequence. 

ConvertKit Automations are helpful since you can keep track of how a subscriber got added to your list, add them to your sequences, and also tag them according to their interests. You will be able to answer the needs of your customers by providing them the right content at the right time. 

21 Free Productivity Tools For Bloggers

productivity-tools-bloggers

Have you ever had a day with an extra long to-do list, but it seems like nothing actually gets done?

We all have! So many times the projects pile on or distractions keep popping up (ahem, I mean you social media notifications). As mamas, we are busy and have to maximize every minute, and these will help you do just that 😊 . 

After using these tools I have noticed a significant increase in my productivity and I waste way less time! It is amazing how much more you can accomplish when you focus and block out the distractions. 

Here are some of my favorite apps to help you be more productive as a mommy blogger. 

1-3-5 List

This app will help you determine which tasks to prioritize and complete. Aside from helping you achieve your goals, this will also prevent you from trying to take on all tasks all at once so you don’t end up failing or giving up.

Asana

This is one of my favorite project management tools. You can outline tasks, upload files, make notes and organize your calendar. If you are a visual person like me it makes it so much easier to be able to see all of your projects outlined on one calendar.

I try to map out my calendar one week at a time. That way in the morning when I wake up I can look at my calendar and I immediately know what I need to work on that day. No more guessing or getting distracted!

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Coffitivity

This app will make it seem like you are in your fave local coffee shop, listening to your favorite playlist and getting those creative juices flowing (this will start playing the coffee shop sound when you click on the link, so if you have a little one sleeping near your turn your volume off first). 

Dropbox

This cloud storage tool allows you to access your files from any device. This means you wouldn’t need to use a USB or email files just to get your important data. Since it is on a cloud, your files are backed up online and you wouldn’t need to worry about losing your precious data for when you have any accidents and mishaps with your laptop.

E.ggTimer.com

This app can be placed in your browser and is good for when you would need to be reminded to return to your work. If you are browsing pages like Facebook or Twitter, you could easily get distracted by a lot of things and by setting a timer, you can stay on track.

Evernote

When you’re working with a group or a team, things could get pretty hectic. Evernote will help you with assigning tasks, setting up reminders, and saving notes for all the members to be on the same page. You will be able to exchange ideas and get everything done in a smooth flow.

Facebook Newsfeed Eradicator

If you are going to use only one of these tools use this one. Facebook is one of the biggest time-wasters and it is one of the sites that can draw us in the worst. This chrome extension will block it so you can't see your newsfeed and instead it is replaced with an inspiring quote.

You can still access your notifications, messages, and groups, but the main newsfeed won't show up when you log in. I do a lot of my business on Facebook and I can't tell you how many hours this has already saved me! 

productivity-tools-bloggers

Grammarly

This might make me sound bad, but...I really hate proofreading, especially when I’m trying to finish up a blog post really late at night and my brain is feeling a little mushy. When it’s one in the morning and I miss the difference between to and too Grammarly will catch my little mistakes.

Inbox by Gmail

You can have your inbox sorted out and streamlined to prioritize your most important tasks so you can act on them asap. You can separate those that can be for later and you can even set a reminder to help you get back to that email at the proper time. You no longer have to spend your mornings sorting out your inbox. How awesome is that?!

LastPass

Tired of remembering all your passwords? This app will store all of them for you in a ‘vault’ so everything is found in one place and you can easily log into multiple accounts with great ease. It will also help you create better passwords.

productivity-tools-bloggers

Mindly

Having a lot on your plate can thwart off productivity since you don’t know where to start and have too much on your mind. With this app, you can organize your thoughts, goals, and objectives to make it clearer and even edit them to help you complete your tasks.

Momentum

This app sends you a daily goal complete with motivational images and quotes to give you that inspiration to get things done and achieve your goals.

Noisli

You can create your own mix of background noises for those cases when you need music and sound to help you focus and boost productivity.

Plan

You will be forced to make time for those tasks that you have to complete with this app and the help of Google calendar.

productivity-tools-bloggers

Pomodoro Keepers

If you are working four hours straight, you probably get burned out and tired. By working in small bursts of time with some breaks, you can accomplish more and still feel energized and not drained out. This app has the timers to help you with these breaks and increments.

Rescue Time

This app will track down which websites you spend a lot of time on. It will also let you know which times during the day are you most unproductive. You can then schedule your breaks to fall around this time and optimize your work day.

Simple Habit

If stress is starting to get to you, you can take advantage of this app to keep you back on track. With meditation, you can relax, center your attention, and get rid of any anxieties.

Stay Focusd

This is a Google Chrome extension that will lock you out of your favorite sites so that you can keep from being distracted and it will also help you finish your work faster.

SwiftKey

It predicts words and phrases in English and even in other languages to make email and texting from your mobile device really fast.

Toby

You can now have your active tabs stored in customized folders so that all the open tabs won’t distract you, but you can still have them ready for when you need to use them.

Unroll.Me

This app looks through your inbox and searches for those newsletters that you are subscribed to that you never open. If you don’t ever read them, then there is no point in keeping them all in your inbox. You can easily mass unsubscribe from newsletters you are no longer interested in.

Have you tried any of these tools? Which are your favorites?

I saved one of the best resources for last! Pinterest is so important for marketing your blog, but it can be super distracting, so I put together this free guide with my three best strategies for optimizing your system and saving you TONS of time on Pinterest. Just enter in your email below and I'll send it over to you!