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When BoardBooster shut down a few months ago, everyone started asking, "How are we going to loop our content now?" Fortunately, Tailwind has come out with a new feature called the Tailwind SmartLoop which can effectively loop your content too!
I've been lucky to be one of the beta testers for the 1.5 years and I am so excited to finally share this tool with you!
What is the SmartLoop?
Looping your content is essentially re-sharing or repeating your content on Pinterest.
With the Tailwind Smartloop feature you can take your pins and recycle the content so it is continually sharing your best content to your personal and group boards.
Why do you want to loop your pins? Pinterest rewards new pins and when you use the Tailwind Smartloop feature it automatically creates a NEW pin for you each time it schedules the post to a board.
Pinners also don’t see your content everytime that you pin it on Pinterest. So a good chunk of your followers and others on Pinterest aren’t even seeing your content when you pin it the first time.
Setting up looping on Pinterest makes it so your pins have a greater chance of being seen.
How To Use Tailwind Smartloop?
The first thing you will need is a Tailwind account. If you don’t have one yet you can set up one here and get your first 100 pins for free to try it out!
Once you are on your Tailwind dashboard head over to the left-hand side and click on the “Publisher” tab. Then select “SmartLoop.”
This will bring you to the Tailwind SmartLoop dashboard. Here you can create different loops for your pins. To create a new Smartloop click the green button that says “New Loop.”
Then you can choose between and Evergreen Loop or a Seasonal Loop.
Evergreen Smartloops will cycle through year-round. This is great for your content that is always relevant.
Seasonal Smartloops you can set to only share at certain times of year. This is perfect for holiday and seasonal content.
For example: You may set up a seasonal loop for your Christmas related content that is shared from August to December, but then you set it to turn off the rest of the year.
This I think is one of the coolest features in the new SmartLoop tool.
Naming Your SmartLoop
The next step is to name your new SmartLoop.
It is important to name your loop something that will make it easy for you to remember. Here is how I name my Smartloops for my Personal Boards vs. Group Boards.
For personal boards I always do P - (the P stands for personal to help me remember) and then the name of the board that I am looping.
So for example, for my personal board on Parenting I have it set up as P - Parenting. That way I know that loop is one of my personal boards and it is looping my content on my Parenting board.
For Group boards I do GB ( GB for group board) and then the type of content that I am looping.
So for example, for a pregnancy related content I would have it be GB - Pregnancy and then set it up to post to all of my group boards that allow pregnancy content.
Adding Boards To Your SmartLoop
When adding boards to your SmartLoop you can add just one board, like if you wanted to just loop content on your personal boards, select multiple boards individually, or add entire Board Lists.
Once you have selected the boards that you want to loop you can click “Next: Add Your Pins” in the bottom right corner.
Adding Your Pins To Your Loop
Next you can select which pins you want to add to your Tailwind Smartloop. You can filter your content a few ways.
- By Board - This is great if you are looping just one personal board or if you have content on a specific board that you want to schedule out to your group boards.
- Your Most Popular Content - Tailwind will sort through your most popular pins so you can select your highest performing content to share.
You can also sort by just pins from your domain or from all pins you have on your boards. Right now the majority of the pins that I am looping are from my domain.
If you have a board where you pin all of the content from your site then I recommend filtering by that board and then you can quickly scan through and select the pins that are relevant to your loop you are setting up.
To select pins click on the ones you would like to include in your SmartLoop. This will then create a blue border around that pin that shows it has been selected.
Once you’ve selected all the pins you want in the loop click next to set up your schedule.
Setting Your Tailwind SmartLoop Schedule
Now you can schedule how often you want your loop to be pinning, how frequently you want that same pin to be pinned to ANY board and then it will give you an estimate of how long it will take to cycle through your loop before it starts repeating again.
If you have a lot of content on in the loop or a lot of boards to schedule to you can set it to schedule more pins per day. For smaller selections start with 1-3 pins per day.
When selecting how long to wait before the pin is pinned to another board is totally your call. If you are pinning to a lot of high volume group boards then this can be a much smaller number. If you are posting to fewer boards or slower boards you may want to spread this out a bit.
Once you have the settings how you want it hit “Create Loop” and you are done!
Setting Up Board Rules
Some group boards have rules for how often you can pin to that board. Using Tailwind’s Board Rules feature you can make sure that you are complying with those group rules.
Using the Tailwind SmartLoop you can set up Board Rules for each individual board so you don’t spam your group boards or break rules that could get you kicked out.
To set up a Board Rule click on the blue button that says “Board Rules” then click “ Add Board Rule”. This will bring up a list of all of your personal and group boards. Select which board you would like to edit and it will add it to the bottom of your Board Rules.
Then you can edit how often you want any of your Smartloops to pin to that board.
Once you’ve updated all of your Board Rules click “Save.”
How To Add New Pins To Your SmartLoop
The steps I showed you above are perfect for any of your existing content, but what about when you are pinning new pins?
When using the Tailwind scheduler or Chrome Extension click like you were going to schedule the pin and then go down below the pin description and click on “Add to SmartLoop”.
Then you can select which of your Loops you would like to add the pin to. Check any of the loops you would like and then click “ Add to Loops.”
I've been loving using Tailwind's SmartLoop to recycle the content on both of my blogs!
If you want to try using the SmartLoop you can do 250 looped pins per month included with your regular Tailwind plan or you can grab a Power Up to add more looped pins to your plan.
What do you think? Will you try the Tailwind SmartLoop?
Comment below and let me know what you think!