How I Made $2.5k My 1st Week Postpartum

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COURSE-SALES-FIRST-WEEK-POSTPARTUM

Let’s be honest, the first week postpartum is pretty much a whirlwind.

Labor is exhausting, you aren’t sleeping, and you feel like you got run over by a truck.

Accomplishing much other than surviving that first week is unlikely, -  but in my first week postpartum I launched a sale that brought in $2.5k in course sales. $2,703 to be exact.

So, how did I pull it off?

I’ll be honest I didn’t plan for this sale to happen right as I had my baby, but that is how the cookie crumbled.

My little girl decided to come almost three weeks early, right as I was launching the one-year anniversary sale for my course Pin to Profits: Affiliate Marketing.

The sale launched the morning of 9/20 and I checked in to Labor and Delivery at 9:00 PM that same night. We welcomed our sweet girl early in the morning on the 21st.

Understandably, I was away from work most of that week (I didn’t even bring my laptop to the hospital), but there were systems in place that allowed for the course sales to keep coming in - while I was up all night with my cuddly newborn.

Creating Your Own Product

When you’ve created your own product you have control over how and when you promote it!

With sponsorships and affiliate marketing, you have to wait around until you have a scheduled promotion - which may not fit in with your life or when you need an influx of cash from a sale.

Having your own product gives you creative control!

There are lots of different products you can create and sell on your blog.

There are courses, ebooks, printables, stock photos, physical products, services, etc.

I am partial to courses and ebooks but you really can sell anything, just keep in mind the time commitment and how passive it is.

Obviously, I couldn’t have had sale and fulfilled a bunch of orders for a physical handmade product or taken on multiple coaching clients in my first week postpartum. It just wouldn't have been possible, but with digital products? No problem!

I use Teachable to host my courses and ebooks. It is a platform that made the entire process super simple. They process my payments, host the materials, have a built-in affiliate program (and payout the affiliates for me!), etc.

If you are thinking of creating an online course I’ve created a free mega-guide including all of the tools and resources I use to create my online courses.

Read: The Ultimate Guide To Creating An Online Course.

P.S. Teachable is hosting their yearly summit next week from 10/23-10/25 and they are including TONS of free trainings if you are interested in creating an online course!

They are covering everything from,

  • The psychology of “unignorable” offers—and how to position your course so that your target customers feel compelled to buy!

  • The most common mistakes that most new course creators make and how to prevent them from happening to you during your first or next launch…

  • Essential time management, productivity, and organization strategies for growing your online business.

  • How to create a successful sales funnel and more!

You can sign up for FREE for the summit here.

Email List

Once you have a product you need a way to share it with potential buyers. Building an email list is crucial. I’ve been building my email list on Moms Make Cents for two years now and now have just shy of 20k subscribers.

However, I have my email list segmented with ConvertKit so for this promotion I shared it with about 12k.

Your email list is one of your biggest assets. Whether you are promoting your own products, affiliate products or doing sponsored posts with brands this is a SUPER powerful way to reach your audience.

If you haven’t started your email list yet do it now!

ConvertKit has put together an awesome free webinar all about how to get your first 1,000 email subscribers to get you started!

Click here to learn the 3 Steps to Your First 1,000 subscribers >>

I’ve been with ConvertKit for two years now and can’t sing their praises enough.

Here are a more few resources on starting and building your email list:

Why You Need An Email List + How To Start One

The Beginner’s Guide To ConvertKit

How To Use A Free Email Course To Build Your Email List And Make Sales On Autopilot

A look at the sales emails:

course-sales-first-week-postpartum.png

I always find it helpful when I can see the exact process that someone used to achieve their results so I thought I’d share the emails and how it corresponded with the sales that came in.

Email #1: Launch Sale - Make Announcement

This email I kept it pretty basic, I announced the sale, provided social proof by stating how over 500 students had already enrolled in the course and outlined what was included. This showed the value and allowed the reader to determine if it was something that would be helpful to them.

Day one revenue: $535

In between email #1 and email #2 there were a couple of sales that came in. But the majority of the sales happened at the beginning of the sale and then at the very end of the sale. This is pretty typical of an online promotion.

Email #2: Social Proof + Bonus

In Email #2 I built up more social proof by sharing what other students were saying and the excitement that was buzzing around the sale. Excitement is contagious! Excitement begets more excitement leading to more sales!

In this email, I also answered some of the FAQ’s and featured the bonus that is included with the course.

This email included a Motion Mail timer which creates urgency and reminds the reader that this is a limited time offer.

Day 3 Revenue: $111

Email #3: Last Call

I like to keep my last call emails short and sweet. This is just a reminder that if they want the deal it is their last chance to get it. I sent this email about 8 hours before the sale ended.

Sales had already ramped up before I sent out this email since people had already seen the previous two emails which included the end date and time. This email, although it is short, can be one of the most powerful.

This email is the last reminder for those that planned to buy but had just forgotten and is the tipping point for those that are on the fence.

2nd to last day: $716

Last day: $814

The total revenue for the sale was $2,703.

The majority of this revenue came from my Pin to Profits: Affiliate Marketing course which was on sale for $37. (I have super reasonable prices on my courses, and these price points are realistic if you are selling in a business to business niche or in a business to consumer niche).

However, there was one thing that I did that brought in about $500 more in sales.

Using Upsells To Increase Revenue

When someone purchased the Pin to Profits: Affiliate Marketing course after they completed their order they were then offered to upgrade to my full five-course Pinterest bundle at a discount.

This added on about $100 in revenue for every student that took the offer. This literally required no extra work from me and brought in extra money to chip away at all those hospital bills that will be coming 😉

If you haven’t tried an upsell before it can be a great way to increase your revenue!

All in all, once I scheduled my emails in ConvertKit this sale ran on auto-pilot. When I got home from the hospital I responded to a few customer service related questions and inquiries from interested students, but that was it!

If you want to hear more about how I kept passive income coming in during a really challenging pregnancy I outlined the five most important pieces of my passive income strategy in this post.

What passive income systems have you set up in your business?

How To Repeat Social Media Posts With Post Planner

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 How To Repeat Social Media Posts With Post Planner

I’ve been using Post Planner to schedule out my social media posts for about two years now.

If you’ve been blogging for a little while (or at least been reading about blogging) you know how it important it is to continue to share your blog posts after they are published.

If you are new to blogging you may be thinking, “Why would I do that? Won’t that be spammy?”

Here are a few reasons why you should keep sharing your posts:

1. Not everyone is going to see your posts -

Maybe you wrote an amazing blog post three months ago, but someone wasn’t following you then. That means they pretty much missed their chance to view that post if you only share it once when it is published!

2. Social media algorithms -

Social media platforms (Facebook, Pinterest, Twitter, Instagram, etc.) have algorithms that determine who sees your content in their feed and a lot of the time only a small portion of your followers actually see your post!

Continuing to share your content allows a larger percentage of your audience to view your blog posts!

3. People are busy -

Let’s be real, we are all busy with our lives. If a month ago you posted on your Facebook page about one of your blog posts, chances are I won’t remember it - and if I do remember already seeing that post I won’t be offended or annoyed.

4. It maximizes your impact -

If you are only getting traffic spikes when you publish a new blog post you are always going to be chasing down pageviews.

Recycling your content and maximizing each pieces impact allows you to spend more time creating MORE content. This adds extra value to your readers which they appreciate!

Alright, now that we’ve established why it is okay to repeat your social media posts let’s dig into how to actually do it!

As I write this I am 37 weeks pregnant and anxiously awaiting the arrival of baby #2.

Reasonably after this baby comes I’m going to have my hands full and won’t have time to be constantly scheduling social media posts - that is where recycling my content with Post Planner comes in.

I use Post Planner to repeat my social media posts for Facebook and Twitter. I run Facebook & Twitter pages for both of my blogs plus run multiple Facebook groups.

Using the recycle content feature from Post Planner, I’m able to make sure that my content is still being shared (and threads in my Facebook group are still being posted) even when I am on maternity leave.

PostPlanner has super reasonable prices on their monthly plans starting at $3 a month (although for most users I recommend the “Love Plan” which is $11 a month or $7 a month if billed annually).

How To Repeat Social Media Posts With Post Planner

To get started click here to visit the Post Planner website.

If you don’t have an account yet, select one of the plans from the main screen (I recommend the Love Plan) and then select your account type and set it up.

Once you have completed the sign-up process login to your Post Planner dashboard.

Next, you will need to connect your social media profiles. On the “Love” Plan you can have up to 10 different social accounts.

Post Planner has a great video tutorial here that shows you how to connect your social media profiles, but essentially you go down to the settings cog in the bottom left corner, then select social profiles, and then connect with your Facebook and Twitter accounts

How to Connect Your Social Profiles on Post Planner:

Once you’ve connected your different social media accounts then you can create a sharing plan for when you want your content to go out on different pages.

There are a couple of ways that you can set your posts to repeat:

1. Daily Plan

With the daily plan, you can set which time(s) you want content to go out through the day. Then you add content to your plan and it will pull posts randomly that you have in that queue

This is great because you can easily add more content as you go and it will spread out your blog posts evenly.

For this step go to the left-hand side of the screen and click on “Plan”

Then click on “Add A New Plan”

This will bring up all of your connected social profiles.

Select which one(s) you want this specific plan to apply to and then click “Select”

This will bring up a sample schedule that you can modify that has different posting schedules based on weekdays vs. weekends.

One of the great things about the Post Planner recycle feature is that you can customize your posting schedule by day.

Want three posts to go out on Tuesday but five on Saturday? No problem!

With the times that Post Planner gives you, you can easily modify them by clicking on the specific time and either using the arrows to change the time or typing in your desired time in the box.


To delete a time hover over the time and then click the “X” that comes up next to that time.

To add a time click “Add A Time”

Once you have your schedule set up then go over to the left-hand side and click on “Post.” Here is where you will create your social media posts that you want to add to your schedule.

First, select the profile that you want this piece of content to be scheduled to and then type in your social media text and link.

Once you have it written make sure to click on the little “Recycle” button. This means it will add it so it is continually repeated! - Don’t skip this step!

Then click “Add to Plan”

The repeat this step for all of your blog posts. When you have a new blog post go through this same process to add it to your queue of posts to be repeated.

2. Exact Date & Time

If there are certain posts that you want to repeat at a specific time and day you can use this option.

I use this for scheduling posts in my Facebook group Blogging Newbs.

We have daily threads that go out Monday through Friday and this allows me to automatically repeat them for the exact dates and times each week.

You could also do this if you for example want to post a reminder about a weekly Facebook live series you do or a reminder weekly/monthly coaching call. In one of my other Facebook groups I do this as a reminder for a team call we have every Monday.

For this option you do not have to create a “Plan” you can simply schedule the post to go out every day, week, month, etc.

Go to the “Post” tab and then write your social media post then click the arrow next to “Add to Plan” and click on “Schedule Post.”

This will bring up more detailed scheduling tools.

Select the date and time you want the first post to go out, then click on the check mark that says “Repeat Post.”

When you check this feature it will let you set it to repeat every day, week, month, etc. You also can set when this content stops re-sharing at a specific date if you want.

Once you have set up how often you want your post to repeat click “Schedule” and your post will be added according to the terms you’ve specified.

This is SUCH a time saver!

Between these two methods on Post Planner you can take day and schedule out all of your content and then it is a set it and forget it system! As you have new posts write them up once plug them into your schedule and boom, you are done.

Do you repeat your post on social media yet?

How Writing A Book Can Boost Your Online Business

 Five Ways Writing A Book Can Boost Your Online Business

You started your blog or online business but you’re looking for a way to make it grow. You want to reach that next level but aren’t sure how to make that happen.

One way to consider that often gets overlooked is writing a book.

Many people write off this idea for one of two reasons:

  1. Fear it’s too hard

  2. Doubt having anything valuable to share

And to be perfectly honest, I fell under both of those categories. Until the day I decided to write a book to boost my online business.

Yes, YOU CAN Write A Book

Now that I’ve gone through the entire process of having no clue what to write about to publishing a book that’s been for sale on Amazon, Barnes & Noble, iTunes, and more, I can say this with complete confidence:

“Anyone who wants to write a book can and should.”

You can check out my earlier post to learn the steps that will take you from rookie to published author. Fun fact: writing a book is even a job you can do to make money while pregnant or during your maternity leave.

Build Your Email List

We’ve all heard it before: the #1 advice from many successful online bloggers and entrepreneurs is Grow Your Email List. Social media can change at any time, but your email list of people who want to hear more from you? That’s gold for growing your biz.

A book can help you grow an email list in a few ways:

  • You can give away 2 chapters of a published book as an opt-in

  • You can send readers of your book to your blog to gain new readers (if they find you on Amazon before finding your blog)

  • You can easily contact past readers about future books you write (if they liked the first one and signed up for your list, odds are they are SuperFans and will buy another one from you)

  • You can give away a free eBook in exchange for email addresses on your blog (This works especially well when your book is so valuable you could sell it for money but you’re giving it away instead to build your list)

Earn Passive Income

If you want to self-publish a book rather than have an eBook that’s only on your blog, you earn the potential for passive income.

Having a book for sale on Amazon—the world’s largest bookstore—you can make sales anytime, any day. Yes, this means you can wake up in the morning and earned money while you were sleeping from your book sales.

My all-time favorite part of publishing my book is all the emails, messages, and reviews from people who are changing their life and attacking debt.

My second favorite part? The passive income! Of course, anytime you’re earning money yet not directly trading hours for pay (ex. Earning $15 per hour), you have the opportunity to scale your business and reach new levels of growth.

Build Your Authority

Anytime you have a website or blog online, whether directly or indirectly, you’re growing your “authority” in that area. Blog about saving money? You’re sharing that you’re an expert in that area and people can use your tips. Share paleo recipes? You’re becoming a go-to person in that area.

Blogging and writing articles definitely builds credibility, but once you publish a book on your topic and have that on your website, it’s an automatic sign that makes you stand out from all the others in your niche. This was a tip I learned from You Must Write A Book by Honoree Corder, which I read before publishing my book.

Grow Your Business

You can also massively grow your business if you write a book if you’re a:

  • Coach

  • Freelance

  • Course creator

  • Speaker

  • Direct Sales

For example, let’s say you’re a baby sleep coach (because babies not sleeping is a maddening and exhausting thing and people will pay money to have someone coach them through how to get a baby to sleep).

If you have an amazing blog and testimonials from happy clients, that’s a great start. However, if you have an amazing blog, testimonials from happy clients, and a book on the subject you’ll stand out as THE expert instead of AN expert.

Since I’ve published a book, I’ve also been contacted several times about being a speaker. Honestly, more than I want to!

I’m a complete introvert but even so, I’ve agreed to a few speaking gigs because I know it’ll help people and help my business. So, if speaking is part of your personal or professional goals, I highly recommend writing a book to boost your authority in the area.

Finally, I’d love to have more evidence for this but I have a strong hunch that writing a book could even improve a direct sales business.

If I’m curious about essential oils, I’m going to be much more confident buying or even signing up as a consultant under someone who has published a book on the topic versus someone who only sells the product. (Maybe this will be one of McKinzie’s next book ideas ;))

Upselling

Writing and selling books is a nice supplemental income, however, very few authors make a living from writing books alone. You can make a living from having other things to sell in addition to your book.

Let’s take courses, for example. Courses have exploded over the past few years. Having a course makes you appear to be more of an expert just like having a book does. However, courses usually sell for a lot more than a book.

So if you can get someone interested in your topic with your free content, then get them to purchase an eBook or paperback book at a little higher price, you’ll be more successful selling a course too (as long as you have awesome content and really help people).

As you’ve probably seen, courses now can easily run from $50 to thousands of dollars. And having a book is one step that could make you more successful selling a course. You can even refer to your course in your book to reach even more people.

More Resources About Writing A Book

I get two questions all the time about writing a book, so I’ll go ahead and share my favorite resources to answer those questions for you right here:

How much does it cost to write a book?

How do you market a book and get reviews?

If you want to learn more about writing and self-publishing your own book to boost your online business, you can find me at TheCommonCentsClub.com.

About the Author:

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Val Breit is a school counselor turned stay-at-home mom. She crushed over $42,000 in student loans in less than 3 years with her simple rules to win with money. Now she uses nap times to show moms like you how you can make money working at home, pay off debt, and create your best life at TheCommonCentsClub.com.

How To Use The Tailwind SmartLoop To Recycle Your Content

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 How To Use The Tailwind SmartLoop To Recycle Your Content

When BoardBooster shut down a few months ago, everyone started asking, "How are we going to loop our content now?" Fortunately, Tailwind has come out with a new feature called the Tailwind SmartLoop which can effectively loop your content too! 

I've been lucky to be one of the beta testers for the 1.5 years and I am so excited to finally share this tool with you! 

What is the SmartLoop?

Looping your content is essentially re-sharing or repeating your content on Pinterest.

With the Tailwind Smartloop feature you can take your pins and recycle the content so it is continually sharing your best content to your personal and group boards.

Why do you want to loop your pins? Pinterest rewards new pins and when you use the Tailwind Smartloop feature it automatically creates a NEW pin for you each time it schedules the post to a board.

Pinners also don’t see your content everytime that you pin it on Pinterest. So a good chunk of your followers and others on Pinterest aren’t even seeing your content when you pin it the first time.

Setting up looping on Pinterest makes it so your pins have a greater chance of being seen.

How To Use Tailwind Smartloop?

The first thing you will need is a Tailwind account. If you don’t have one yet you can set up one here and get your first 100 pins for free to try it out!

Once you are on your Tailwind dashboard head over to the left-hand side and click on the “Publisher” tab. Then select “SmartLoop.”

This will bring you to the Tailwind SmartLoop dashboard. Here you can create different loops for your pins. To create a new Smartloop click the green button that says “New Loop.”

Then you can choose between and Evergreen Loop or a Seasonal Loop.

Evergreen Smartloops will cycle through year-round. This is great for your content that is always relevant.

Seasonal Smartloops you can set to only share at certain times of year. This is perfect for holiday and seasonal content.

For example: You may set up a seasonal loop for your Christmas related content that is shared from August to December, but then you set it to turn off the rest of the year.

This I think is one of the coolest features in the new SmartLoop tool.

Naming Your SmartLoop

The next step is to name your new SmartLoop.

It is important to name your loop something that will make it easy for you to remember. Here is how I name my Smartloops for my Personal Boards vs. Group Boards.

For personal boards I always do P - (the P stands for personal to help me remember) and then the name of the board that I am looping.

So for example, for my personal board on Parenting I have it set up as P - Parenting. That way I know that loop is one of my personal boards and it is looping my content on my Parenting board.

For Group boards I do GB ( GB for group board) and then the type of content that I am looping.

So for example, for a pregnancy related content I would have it be GB - Pregnancy and then set it up to post to all of my group boards that allow pregnancy content.

Adding Boards To Your SmartLoop

When adding boards to your SmartLoop you can add just one board, like if you wanted to just loop content on your personal boards, select multiple boards individually, or add entire Board Lists.

Once you have selected the boards that you want to loop you can click “Next: Add Your Pins” in the bottom right corner.

Adding Your Pins To Your Loop

Next you can select which pins you want to add to your Tailwind Smartloop. You can filter your content a few ways.

  1. By Board - This is great if you are looping just one personal board or if you have content on a specific board that you want to schedule out to your group boards.
  2. Your Most Popular Content - Tailwind will sort through your most popular pins so you can select your highest performing content to share.

You can also sort by just pins from your domain or from all pins you have on your boards. Right now the majority of the pins that I am looping are from my domain.

If you have a board where you pin all of the content from your site then I recommend filtering by that board and then you can quickly scan through and select the pins that are relevant to your loop you are setting up.

To select pins click on the ones you would like to include in your SmartLoop. This will then create a blue border around that pin that shows it has been selected.

Once you’ve selected all the pins you want in the loop click next to set up your schedule.

Setting Your Tailwind SmartLoop Schedule

Now you can schedule how often you want your loop to be pinning, how frequently you want that same pin to be pinned to ANY board and then it will give you an estimate of how long it will take to cycle through your loop before it starts repeating again.

If you have a lot of content on in the loop or a lot of boards to schedule to you can set it to schedule more pins per day. For smaller selections start with 1-3 pins per day.

When selecting how long to wait before the pin is pinned to another board is totally your call. If you are pinning to a lot of high volume group boards then this can be a much smaller number. If you are posting to fewer boards or slower boards you may want to spread this out a bit.

Once you have the settings how you want it hit “Create Loop” and you are done!

Setting Up Board Rules

Some group boards have rules for how often you can pin to that board. Using Tailwind’s Board Rules feature you can make sure that you are complying with those group rules.

Using the Tailwind SmartLoop you can set up Board Rules for each individual board so you don’t spam your group boards or break rules that could get you kicked out.

To set up a Board Rule click on the blue button that says “Board Rules” then click “ Add Board Rule”. This will bring up a list of all of your personal and group boards. Select which board you would like to edit and it will add it to the bottom of your Board Rules.

Then you can edit how often you want any of your Smartloops to pin to that board.  

Once you’ve updated all of your Board Rules click “Save.”

How To Add New Pins To Your SmartLoop

The steps I showed you above are perfect for any of your existing content, but what about when you are pinning new pins?

When using the Tailwind scheduler or Chrome Extension click like you were going to schedule the pin and then go down below the pin description and click on “Add to SmartLoop”.

Then you can select which of your Loops you would like to add the pin to. Check any of the loops you would like and then click “ Add to Loops.”

I've been loving using Tailwind's SmartLoop to recycle the content on both of my blogs!

If you want to try using the SmartLoop you can do 250 looped pins per month included with your regular Tailwind plan or you can grab a Power Up to add more looped pins to your plan. 

What do you think? Will you try the Tailwind SmartLoop?

Comment below and let me know what you think!

The Ultimate Guide To Creating Your Online Course

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 This is exactly what I was looking for! She covers it all. This is a must read for anyone considering creating an online course. Plus, her Teachable tutorial was super helpful.

UPDATE: Get one month of Teachable Pro for FREE 8/27-29 only! 

Have you taken an online course?
 
I am what you may call an online course junkie. I seriously love taking online courses and it turns out that I love creating them too!
 
Online courses have changed the way people take in information and learn new things. People are looking for a straight path to solve their problems and an online course is a neat little package that can help them reach their goals fast. 
 
You have your own unique experiences and visions that can be shared with people and monetized at the same time. An online course is also a reusable asset since it is an e-product that you can sell over and over again. Once you’ve created it is a resource that can continue to bring in revenue, even when you aren’t working. 
 
The good news is you don’t even have to be an expert at coding, building websites or even on the course topic. You only need to be one step ahead or know 10% more than the next guy!

Plus, due to new tools that have come out in the last few years creating your online course is seriously a breeze.

If you want to check out my full walkthrough of my favorite online course platform check it out here. Click here to check out Teachable! 

If you are new to creating online courses it can seem overwhelming, but I’ve broken it down into nine simple steps to help you create and launch your online course.

Step 1: Decide on what topic you would like to teach in your online course

When figuring out what kind of online course you want to teach, it is best to choose a topic that you feel comfortable with, something that you can use your knowledge and experience in order to create the best e-course possible. 
 
Ask yourself questions like, 

  • “What topic is exciting to me that others would want to learn?” 
  • “What topic is helpful for others?” or 
  • “Is there a demand for this product?” 

It is important that you ask these questions in order to determine if the project is worth the time and effort you will spend on creating it. 
 
Validating your course topic is super important too. Try surveying your audience to see what they are most interested in learning. 

  • Let them choose between a few different course ideas (or if you aren’t ready to announce the course, let them choose between potential opt-ins)
     
  • Presell the course. This is the best way to validate your course idea because you know that your audience is willing to put their money where their mouth is. As you see the pre-sale sales come in, it will keep your motivated and it makes the course creation process so much more enjoyable because you can create with those specific students in mind. 

When it comes to coming up with a topic, the more specific it is, the better. This is to help you stand out amongst others and also create a bond with your audience. 

Step 2: Outlining the content for your online course

This process is where you will brainstorm your course outline. At first, this can be a collection of bulleted lists, questions your audience has asked about the topic, or simply the transformation you want your student to experience. Once you have gotten your ideas out, you can then sort them out to have a clear outline of the order of your content. 
 
Then group your notes into, 

  • Modules 
  • Lessons
  • Bonuses
  • Worksheets
  • Etc.

Make sure you cover everything you need to and that it is clear and easy for people to understand. 

Step 3: Selecting a medium for your online course

This step is all about how you want to deliver your course to your students. This can be done through audio, video, or written content. Depending on your preference and goals, you can pick the right kind of medium for you. 
 
In my courses, I usually do a mix of video and text lessons. I have found this has been the most helpful to my students, but ultimately the choice is yours. It is YOUR course! 

VIDEO

Video is a great way you can teach your course since it combines both visual and written content. You can also have the option to teach on-screen or off-screen. If you are teaching on-screen, you can engage and form that personal connection with your audience. 
 
If you choose to be on screen for your videos try to choose a place with a clean background and natural lighting. 

Creating video content for your course can actually be relatively inexpensive depending on your goals. 

If you are off screen here are the tools I recommend, 

  • Screencast-o-matic - This ultra cheap tool only costs $15 a year and allows you to record your screen. It is a lifesaver for recording “over the shoulder” type video tutorials or slideshow presentations. 
     
  • A Microphone - This isn’t mandatory but it will significantly improve your sound quality. I personally use the Blue Yeti Microphone and love it. If you can’t afford it yet try using iPhone speakers with the built in mic. That will pick up the sound better than your computer's built-in mic.  

If you are on screen there are a few additional resources you may want to purchase, 

  • A higher resolution camera or webcam - To increase your video quality and resolution pick up a camera or a webcam. If you need a higher end camera for other aspects of your business, check out a DSLR like this one, or for a more budget-friendly option, check out this super effective webcam
     
  • A lighting kit - If you don’t have access to an area with natural (window) light (or you have to film at night after the kids are asleep), you may want to invest in a lighting kit or a ring light. These kits will give you just the right lighting balance.

TEXT

Text is the easiest type of content to create, but generally, is perceived as lower value and impersonal, so I don’t recommend that your entire course is text-based. However, this is the easiest option and has no additional expenses.

You can write up your lessons in Microsoft Word, Pages or in a Google Doc and when the lesson is completed you can paste it into your course-hosting platform, easy peasy. 

AUDIO

Using audio as your medium is another option you have. These are like podcasts that you can use to not only educate your audience but also get your personality across.

Good sound equipment like a quality microphone is an asset to have since it can really make a difference and improve your final product. Like I mentioned above, the Blue Yeti Mic is an inexpensive yet good quality option that is a popular one among podcasters. 
 
This a good option if your students have little free time or long commutes since you can make these audio lessons downloadable so they can listen to them anywhere. 

Step 4: Creating Your Online Course

Using programs like Keynote, PowerPoint, or Google Slides, you can create slides out of your content. Create bullet points to guide your students on the important things to remember and you can explain the bulk of it through your audio. 
 
You can come up with a script for when you record your video, or you can just use your bullet points to naturally guide your lesson and to make it feel as authentic as possible. 
 
Depending on how you would like to come across, you can edit your videos as much as you would like. You can do the same with audio files. Screencast-o-matic and many of the other screen recording software have easy edit functions built in.
 
For written content like emails, you can start writing them down on Google Doc and then upload it to your course-hosting platform on when converting it to a PDF. The most important thing to remember is to pick a medium that will be the most beneficial to your students. 

Step 5: Styling your online course

In order to get a professional feel to your course, you need to determine design elements that can work for you and that will truly represent your course or product. 
 
Stick to branding that is similar to what you already have on your site. You can branch out to some extent, but make sure the colors and the design are complementary to the branding that you have on your blog. 

To create your PDF’s you can design them in Word, Canva, Adobe Indesign or even PowerPoint. 
 
For free stock photos, you can use sites like, 

Or for premium stock photos, I like to use Deposit Photo

Step 6: Delivering your online course

When it comes to video and audio files, they need to be hosted somewhere online.

Some options include: 

YouTube

When uploading videos, you can make them “unlisted” which means only the people with the link to the video will know about it. You can use a platform that will allow you to embed the videos so that you will be able to host the video content for free. 
 
Wistia
 
This is another video host that allows you to customize your player and have custom thumbnail images which can give a more modern and high-quality look to your content. Since this is a paid service, you would need to set aside a budget for this. 
 
SoundCloud is great for audio files and it even allows you to customize button colors. 
 
Teachable

 
It is simple to navigate but at the same time, you can do advanced things you can implement.
 
I love the built in affiliate program, co-authors, and user-friendly interface. 
 
Related: Why I chose Teachable to host my online course
 
If you want to take a sneak peak at the back end of Teachable, I’ve put together ten video lessons to walk you through how to get set up.


ConvertKit
 
An ultra important and beneficial feature of ConvertKit is it allows your email subscribers to opt-out of a product launch without totally unsubscribing from your list.  This will help you retain your subscribers that are interested in your other content, but aren't ready to purchase.

They can just click on a link that will allow them to not receive the emails in case that product will not be applicable to them.  
 
ConvertKit can also automatically connect with Teachable so when someone enrolls in your course they can be added to a list. This is a great way to send a follow-up sequence to your new students. 

Related: The Beginners Guide To ConvertKit

Step 7: Creating Bonuses for your online course

In order to improve your online course and make it more appealing, you can put in additional resources like worksheets, PDF downloads, and a course community in order to support the learning experience of your students. 
 
Worksheets or study guides can help them understand each stage of the course and put what they’ve learned into action.

Chat apps like Slack or a course community like a Facebook group can help them get in touch with other people who are also taking the course and share their knowledge and experiences. 
 
Bonuses can be a huge selling item for your course, so try to come up with a few additional resources that will complement your course content. 

Step 8: Marketing your online course

When getting your online course out there, it is important to have a good grasp of who your target audience is. 
 
You can ask questions like, 

  • Who will benefit the most from this course? 
  • What problems will this course solve for them? 
  • Where does your ideal student hangout online?
  • What are their possible hesitations when it comes to buying your course? 

Based on this, you will know where to market your online course. It is important to really focus in on your demographic because a potential customer is much more likely to buy if they feel like this course was created just for them than if it is a broad, blanketed course topic. 
 
If you do not have a marketing budget that is totally okay! You can begin by promoting your course to

  • Your email list
  • On Pinterest
  • Facebook
  • Or guest posting on other sites.

 
You also can reach out to other influencers in your niche and invite them to be an affiliate for your program.
That way you can leverage their audience and they will earn a commission when someone buys through their affiliate link. 
 
If you have a bit of a marketing budget or as you begin to see revenue coming in from your course you can invest in,

  • Facebook Ads
  • Promoted Pins
  • Or sponsorships on other blogs or podcasts etc. 

Step 9: Pricing your online course

Pricing your online course can be a bit tricky, but it is good to do some analyzing and consider the following factors. 
 
Determine your target audience’s financial condition and how much are they willing to spend for your online courses. 

A course targeted at college students is going to need to be a smaller price point than a program targeted at B2B sales executives.
 
You also can compare what similar products are selling for. I recommend starting on the lower end of the price range and then you can increase your prices as you add more content and test the demand for your course. 

Step 10: Launching your online course

A sales page is where your audience will be sent to in order to purchase your course. Make sure you design it in a way that would give them a clear idea of what they can get out of the course and how you can provide them a solution to a current problem or issue they have. 
 
Before officially launching go through your checkout process to ensure there are no errors and that you have a smooth flow for people to pay for your product. There always seem to be tech issues on launch day so try to double check as much as you can ahead of time!
 
Evergreen or Open Close?
 
It is important to also figure out how long you want your course to be available for. There are a lot of opinions about if you should have an evergreen (always available) course or an open and close launch. I personally think it is up to you to try it and see what your audience is receptive to! 
 
If your course is always on sale, people will not feel urgency to purchase your product right away. On the other hand, when someone who needs the course will land on your sales page, they would be able to order now instead of waiting until your next launch.

With an evergreen course, I recommend setting up a sales funnel so you will also be able to earn consistently throughout the year. 
 
Limiting your launch window will make people purchase your product on the spot and creates urgency because they know they won't be able to purchase it again until the next time you open the cart for your course. You can test out these different options and see which ones drive the most sales from your audience.
 
You have something the world needs to learn! You don’t need to be an expert, you just need to be one step ahead of someone. 
 
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