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I remember when I started my first blog and I pinned my first post to Pinterest. I felt a rush of euphoria as I pinned it. I could hardly sit still as I waited for my blog post to go viral and break the internet. You know what I heard? Zip.
The pin was horizontal, low resolution, I pinned it to a poorly named board called "Snacks For My Tummy," (a reference to the Roomies skit from SNL), etc… I made every mistake in the book. Thankfully, four years later I have a much better understanding of how to use Pinterest to promote my blog and business. Now my pins have hundreds if not thousands of shares.
I’m a firm believer that in order to do the job well you need the right tools. So if you are ready to see you Pinterest growth take off, here are my favorite tried and true tools I have used to grow multiple Pinterest accounts. These tools you will save time, help you create beautiful pins, find better group boards + see an increase in traffic and followers. (P.S. 9 of them are free.)
1. PINTEREST FOR BUSINESS
The analytics features will help you gauge your progress as well as what traffic is directing to your site and what your audience is interested. If you aren’t already set up with a business account do it NOW! Click here to create a new business account or convert your existing account.
...Are you officially on Pinterest for Business? Yay! Welcome to the club.
Canva is an amazing FREE software for designing images. It is an incredibly easy tool to use and lets you save templates for your images. Creating pin-worthy images is the first step for growing your account and traffic to your website.
3. STOCK PHOTOS
I love stock photos so much that I did a round up of my 20 favorite feminine stock photo sites. From the sources I reference there are literally hundreds of free images to get you started. Using stock photos can really enhance your brand and give you a more professional aesthetic.
If you want to take it up a notch there are tons of stock photos you can purchase on Creative Market. Or if you are looking for feminine images I highly recommend the Styled Stock Society. The photos are absolutely beautiful and are crazy inexpensive.
BoardBooster is Pinterest automation at its finest. With plans starting at just $5 a month it is one of the best investments you can make for your business. BoardBooster is so valuable for features like looping pins and pin sourcing. You literally could set it and forget it and your account will grow.
BoardBooster has been on of the most powerful tools in growing my Pinterest followers and directing traffic to my blog.
Tailwind is another fabulous Pinterest scheduler. It has a google chrome extension for easy pinning and has wonderful analytics features. This is my favorite tool for batch scheduling pins.
I love Tailwind so much that I wrote a whole post on its amazing features and how they helped me grow my traffic.
One of the features I love is called “Tribes.” Tailwind Tribes are private groups you can add your friends too. You can add your content to this group and then other members of the Tribe can share your content. It is a great way to increase repins. It also can speed up your scheduling process since you have a selection of pins readily available from members of your group. Although Tailwind has a monthly fee using the Tribes feature is FREE!
6. TRAFFIC WONKER
The best thing about Traffic Wonker is that it is currently for FREE! Yep, you heard me right, free. If you are business owner or a blogger on a budget, then this management tool is for you.
One of the most useful tools on the site is the Auto-Pilot Publishing. This is essentially scheduled pins. You can publish up to 72 a day and you schedule for up to three Pinterest accounts.
The Smart shuffle feature also lets you randomly shuffle your posts when you feel like mixing it up a little. EasyQ lets you store old pins that you might want to use again. Auto-Delete lets you “turn off” certain pins after they are posted or if you want to hold off on.
However, there is one drawback. For every pin that Traffic Wonker posts via their free plan it includes “Scheduled via TrafficWonker.com” at the end of the pins description. So take that into consideration.
Group boards on Pinterest are a powerful way to increase your Pinterest impressions quickly. However, it can be difficult to know which ones to join. Pingroupie.com takes out all of the guesswork. On Pingroupie you can find the most popular groups as well as search for groups in your niche.
If you are a new blogger or business owner, this is a quick way to find group boards and increase the number of views on your pins and to your website!
Ever follow super cool pinners in hopes that they will follow you back? For Instagram and Twitter the Crowdfire App is great for tracking followers and non-followers, but until recently, I hadn’t heard of a similar option for Pinterest. If following influential pinners is part of your Pinterest strategy, then you need to check out PinFollow. PinFollow is designed to find and unfollow pinners who do not follow you back.
To see who is not following you back click on the “following” tab, and then in the top right corner check the box “filter out my followers.”
I follow a lot of amazing pinners on Pinterest that haven’t followed me back. I love their content so I will keep following them as long as they are sharing awesome pins. However, if you followed someone and then never followed you back and you don’t totally love what they are adding to your feed, you can unfollow them in one click!
9. SUMOME IMAGE SHARER
Sumome offers a suite of amazing free tools, one of which is the image sharer. This places an overlay on top of the images on our site so viewers can easily share on social media.
Having your images be easily shareable is so important! I personally use the Pinterest chrome extension that makes pinning from any website super easy, but not everyone has this installed. If you don’t make it stupidly easy to share your content no one will!
Take a few minutes and add share buttons to your site! If you already have buttons take a minute and make sure they actually work. Having broken buttons looks worse than not having them at all.
10. COSCHEDULE HEADLINE ANALYZER
A major factor in the virility of your pin is your headline title. This free tool from Coschedule helps you to write better headlines. It scores your headline quality and rates is shareability, SEO value, and potential for increased traffic.
If you want traffic from Pinterest you need to craft an engaging headline. The headline analyzer is a fabulous way to tweak your idea until you have the perfect headline!
Need an idea for a new post? Buzzsumo analyzes what content is most popular from your competitors. See what is working for them and then add your own original perspective!
Feedly is a powerful tool to organize and read content from your favorite sites. Take a half hour and add the websites you check most frequently and each of their new posts will be added to your feed.
This is a great way to find new content to share on Pinterest. Consistently sharing great content is vital to growing your Pinterest account.
What are your go to Pinterest tools?
P.S. If you want to learn more about Pinterest sign up for my FREE Pinterest course.