To run a successful blog, it takes more than just writing great content and posting it on your site. You need to have a plan to catch your reader’s attention.
If you’ve been blogging for a while you may have heard that 20% is about creation and 80% is about marketing and guys, it is true! There are many ways you can market your blog, but one of the most important ways to keep your readers around it to make sure that your blog posts are easily readable. Not sure what that means? Keep reading!
How many times have you clicked on a pin on Pinterest, just to quickly navigate away because all there was, was a glaring mass of text? You may not have realized it at the moment, but chunky blocks of text are one of the quickest turn offs for a reader.
If your blog post isn’t optimized for readability, your bounce rates will go through the roof and many people won’t take the time to read your thoughtful post. Like many things in life, you need to put your blog post in a pretty package to draw in more attention and that means making your blog post easy to read. Here are 10 ways to make your blog posts more readable.
1. Adjust the Font Size and Style
Adjusting the font doesn’t just make your blog easier to read, it also sets a mood. It’s said that fonts can affect the reader’s mood while reading the blog, similar to how colors also affect your disposition. One thing for sure is that the font you pick has to be readable. If you want to emphasize the title or a phrase, consider making it bold, underlining it, making it bigger, making it italic or changing the color.
Having these changes in the text will help readers skim your posts and stay engaged.
2. Add Graphics or Images
Depending on your blog topic, adding photos and graphics may make the blog more interesting and understandable. For example, if your blog is about food or your latest travel destination, then adding photos would best. If you’re talking about business, Infographics would be the way to go.
I personally add a photo every few paragraphs to break up the text and give my readers something pretty to look at before moving on to the rest of the post. If you are a food blogger, lifestyle blogger or fashion blogger, incorporate different angles or shots that are relevant to your post in between your text.
3. Use Short Paragraphs
Remember everything you learned in junior high about the perfect five sentence paragraph? Yeah, throw that out the window. Keep your paragraphs short and to the point.
You can even have a just one line of text. Short paragraphs are easier to read.
4. Use Bullet Points
On that same note, consider implementing bullet points into your post. Pick out key points and bullet them. This works especially well if you are recommending a variety of products or if you are explaining steps to a process. You also can number your posts. Like this post, for example, is broken up by numbers one through ten.
5. Consider the Length of Your Blog
A good blog doesn’t have to be super long. I have found that around 8,000 - 2,000 words works best for me, but this may have some variation based on your niche (I recommend that your blog posts are at least 400-500 words). This way I still can give value and get my message across but it isn’t a novel.
People are busy and oftentimes don’t have 30-minutes to sit down and read a blog post. Most will skim through your post to read the key points. If you have a big topic you want to cover, consider breaking it into smaller posts and having a series on that topic. I, for example, have done a few different series on my blog, one about how to make money blogging and the other about the foundations of email marketing.
6. Have A Simple Layout and Design
Making your layout and page design simple and coherent with your theme and branding is very important. It makes everything come together and not cluttered. You maybe to put a patterned background, ads or other bells and whistles, but keep it simple. Make sure to also choose a font that is easy to read and stick to black or dark gray text.
7. Keep to Your Style of Writing
If you are running a blog, stick to the style of writing that feels natural to you. Writing the way you want to and the way you always have doesn’t just show your personality, but it also makes your reader feel comfortable and is familiar to them. If you are implementing SEO be careful to not excessively use your keyword or use sentences that sound robotic or out of place.
8. Have One Message
You don’t have the teach the entire topic in order to have a helpful post, instead focus on taking your reader from point A to point B. Think of where they are at now and what you want them to be able to do, or know or bake by the time they finish reading your post. Actionable content that they can follow along with is best!