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We’ve all been there before. Hours of doing research, writing, taking pictures and creating that perfect blog post. Something we are so proud of and can’t wait to publish, but then when we do, it only comes up with a few views.
That can't be right...right? So you madly refresh Google Analytics to find the same dismal amount of views.
What the, what?!
It’s frustrating, but don’t get discouraged. It’s simply not enough to publish your post and wait for the readers to come rolling in.
Have you heard of the 80/20 rule in blogging? 20% is creation and 80% is promotion. What is the point of writing a post if no one is going to see it, right?
It’s not a waiting game and you need to push each and every one of your posts to get the most out of it. But sometimes it is hard to know where to start!
Promoting your blog takes a bit of planning and time, but the more you do it the easier it gets. Here are a few of my favorite ways to promote your new blog post.
1. Create Hype
Even before your blog post goes live, you need to create some hype! The idea is to get people excited about your new post. You can do this on social media, older blog post and or send a sneak peek in your email newsletter.
You can drop hints, post little snippets or quotes from the blog to give your readers a “behind the scenes look” of what’s to come. Get people excited and curious about it, so that when they see the post go live they will eagerly click through to read it.
Here are two ways you can implement this strategy,
- Try posting on your Facebook page with two different headline options and let your fans choose.
- Announce your next blog posts topic and ask your readers what questions they have about that subject. Make them feel like you want this blog post to be specifically for them.
2. Pack A Punch
This is a little bit of a touchy subject, but make sure that your blog post is worth reading. Your posts need to be high quality and relevant to your targeted reader. Make sure that your posts are easy to read, have proper grammar and punctuation and engaging photos or graphics.
Try to put yourself in your ideal reader's shoes. Would you want to take the time out of your day to read that blog post? What value would it bring to your life?
Don’t forget to give your post a strong title. A title should be simple and it should already give your readers an idea of what they will get when they click through to read your post. To check if you’ve chosen a strong post, try using the Co-Schedule Headline Analyzer.
Your post should also be the right length. I recommend at least 400 words and up to 2,500 words. If you are writing a longer post make sure to make your blog post readable by including images, headers, and short paragraphs.
Having a high-quality piece of content will make promoting your post that much easier.
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3. Share on Social Media
Once your blog goes live, one of the best places you can promote it is social media. You can share your post manually but it much less time consuming when you use a scheduler like Buffer or Post Planner. These are two of my favorite social media scheduling tools.
Here is what post on each platform,
On the morning of your post tweet about your new content to encourage your readers to check it out. You can have a series of scheduled tweets that promote your post that week and with Post Planner you can even set the post to repeat once a month to continue to drive traffic back to that post. Adding a photo or video (if you include videos in your posts) as well, since tweets with images or videos tend to get more engagement.
Facebook Page -
With Facebook’s algorithm it can be tricky to get a lot of engagement from your page, but here is a tip to increase your views.
Find other common bloggers and make an arrangement to like, comment, and share each other's content. Each engagement that you get on your Facebook post boosts it in Facebook's algorithm and will increase the number of people that see it!
Facebook Groups -
Did you know that there are tons of Facebook groups specifically created to help you grow your blog? I have one called Blogging Newbs and we have over 16,000 engaged members in our community! On Tuesdays, there is a specific thread where you can share a link to a post that you want to promote and on Thursday’s you can share a link to one of your social media accounts.
Groups are a great way to connect with like-minded bloggers to get feedback on your content and to help spread the word about your blog.
Instagram can be incredibly effective depending on your niche. If you are a lifestyle, beauty, food, or fitness blogger make sure you spend some time focusing on developing a presence on Instagram.
On the day of your new blog post, create an instastory about it, or share a picture and include a call to action to click the link in your bio for the full details.
And don’t forget the hashtags! On each post, you can use 30 hashtags, and I recommend using all of them. I personally like to post my hashtags in the first comment, but it is ultimately what you prefer.
Bonus tip: Create an Instagram comment pod. This is a group of bloggers in similar niches that will comment on each other’s feed when each of them has a new post. This will help boost the reach of your Instagram post.
Pinterest is the most powerful platform to promote your blog. Pinterest drives an insane amount of traffic and the life span of a pin is MUCH longer than a post on any of the other social media platforms.
On the day of your post make sure to pin it to your relevant personal boards. Then share it to any group boards that you are a part of.
4. Share Your Post to Your Email List
If you haven’t started building your email list, now is the time! Social media algorithms change, but your email list is the one way you have complete access to your followers. Plus, these followers are often super engaged because they have opted in to hear more from you.
On the day your post goes live share an email blast to your newsletter subscribers. You can include a summary of the post with the key points you covered, give them a sneak peek of the first 2-3 paragraphs, or share bonus content that is relevant to the topic you covered in your new post.
Related: Why You Need An Email List + How to Start One
5. Make It easy to share
I can’t tell you how many times I’ve gone to share a post on social media, but I can’t find the social sharing icons anywhere. And you know what usually happens? I click away and don’t end up sharing the post!
Your website should easily allow people to share your content. Include icons and links to social media and place it at the top and bottom of the pages.
To make it even easier add click to tweet links. For your click to tweets choose short excerpts from your post that you think are the most powerful or quotable. Some people at the time they are reading it, might feel the importance and need to share it and giving them this quick option would make the best out of that moment.
6. Support from Other Bloggers
Remember how earlier in the post I mentioned creating a pact on Facebook with other bloggers or joining a comment pod on Instagram? The blogging community is a close group of people who help each other out. Once you find your niche and group, begin collaborating with other bloggers so to expose yourself to their audience.
The blogging world is a world of collaboration, not competition and is very much based on the code of “you scratch my back, I’ll scratch yours.” Connecting with other bloggers is a great way to make new friends and help your blog flourish.
7. Recurring Promotions
Even if your blog post went live a few days ago, don’t feel like you need to stop promoting it. One of the most common mistakes that I see with new bloggers is that they share their post once and think they are done.
If you are concerned that you will seem repetitive or bore your followers, don’t worry! Because of the social media algorithms, not everyone will see each of your posts. By re-sharing your content up are allowing more of your followers to see your helpful content.
Now, this needs to be done within reason. You don’t want to share the same post every day, but once a month or so is totally okay!
Most likely on your blog, you have 3-5 categories that you frequently write about, and chances are your new blog post is similar to other posts you’ve written before. Try linking your new blog post up in those posts that are already getting views. This will also help decrease your bounce rate!
Here are some ways to incorporate these links in your other post,
- Link to your post in the body of the text
- Add a "Related: Your post title goes here" after you talk about a topic that is relevant to your new post. It would look something like this, "Related: How to Efficiently Write Blog Posts"
- At the end of your blog post have a list of post that are on the same topics and say something like, "You May Also Like..." or "Also read..." See the bottom of this post for an example.
Remember, blogging doesn’t just end after you write and post. Continue to share and promote your content to maximize the impact of each post. Which of these tips are you going to try first?
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